Woxsen University is committed to fostering an environment of innovation and collaboration. As part of that, Academic and Industry researchers are invited to submit one or more white papers detailing their proposed research project. The focus is to identify gaps across sectors & domains and facilitate discussion on this platform. On this platform, we aim to assist readers in comprehending complex issues, devising solutions, and making informed decisions.
Co Authored articles from industrialists and academicians are only considered. Authors are requested to submit.
The researchers are requested to submit a white paper / position statement on the current gaps in the ecosystem and potential opportunities to address them, in no more than three pages. The white paper must include your name, title, affiliation, email address and a Position statement of 300 words at the beginning to describe the whitepaper in brief.
To streamline the review process, we request that all white papers be submitted as a PDF file. While we appreciate well-formatted papers, we are primarily interested in the ideas presented. General notes are welcome if you don’t have time to provide a fully formatted paper.
All submitted white papers will be synthesized for a community update, and contributors will be acknowledged. Please note that the ideas will be representative of the community, not an individual.
Submissions can be mailed to research@woxsen.edu.in
2024
+Dr Vijayendra Gupta Professor, School of Business, Woxsen University
C0010
The world as known to everyone, is continually changing. One of the fundamental drivers is digital transformation. Digitalization in retail business is pervasive...
Dr Shruti Choudhary, Associate Professor, School of Business, Woxsen University Mr. Kulbir Singh, Sr. Director, Rooftop Digital
COO11
Remember the days when a celebrity endorsement could single-handedly launch a brand? Today's consumers are savvier, demanding authenticity and connection from the voices they trust. ...
Dr. Ch Siddharth Nanda, Associate Professor, School of Business, Woxsen University
C0012
Neuromarketing, a revolutionary subject that combines neuroscience with marketing, aims to comprehend the complexities of consumer behaviour by investigating the human ...
Dr Shruti Choudhary, Associate Professor, School of Business, Woxsen University Mr. Kulbir Singh, Sr. Director, Rooftop Digital
COO13
When you visualize what artificial intelligence (AI) ...
Shakeb Akhtar1, Assistant Professor and Program Director (MBA-FS), School of Business, Woxsen University, Hyderabad, India Mahfooz Alam2, Faculty Instructor University of the People, Pasadena, CA, USA Abdullah Sheikh3, Procurement Officer –compliance, Emirates Flight catering, Aviation
C0014
...
Naseema N1, Research Scholar, School of Business, Woxsen University, Hyderabad, India Shakeb Akhtar2, Assistant Professor and Program Director (MBA-FS), School of Business, Woxsen University, Hyderabad, India Mohammad Saquib Siddiqui3, Manager, Evalueserve, India
C0015
...
Dr. Padmaja Bhujabal Assistant Professor, School of Business Woxsen University Email: padmaja.bhujabal@woxsen.edu.inMr. Swapnasarit Pradhan Manager, Canara Bank Email: swapnasarit.pradhan6@gmail.com
...
Beauty Pandey School of Sciences, Woxsen University, Hyderabad-502345, India.Corresponding Author Email: beauty.pandey@woxsen.edu.in, pandey.beauty@gmail.com
...
Dr. Ch Siddharth Nanda, Associate Professor, SOB, Woxsen University
Kanchan Bose, Regional Manager L&D, Spencer’s (RP-Sanjiv Goenka Group)
In the fast-paced digital landscape, marketers are always looking for new methods to engage audiences and create distinctive brand experiences. Augmented Reality (AR) has emerged ...
2023
+Dr. Raul V Rodriguez
C0001
Higher education in India has undergone significant transformation over the past few decades. The country has emerged as a major player in the global education industry, with its universities and institutes attracting st...
Rakesh Gandla & Lalith Kumar Vemali
C0002
In the world of branding, using symbols and signs effectively is essential to developing a powerful and recognisable identity. Semiotics, the study of signs, symbols, and how they are interpreted, is important in forming...
Lalith Kumar Vemali & Rakesh Gandla
C0003
Circular economy is an emerging approach to economic growth that aims to keep resources in use for as long as possible, by designing out waste and pollution, and regenerating natural systems. Fast Moving Consumer Goods (...
Dr. A. Sreelatha, Dr. Gyandeep Choudhary
C0007
There has been a lot of discussion about how to incorporate AI into legal decision-making. The purpose of this research is to investigate the potential positive outcomes and potential negative consequences of using artif...
A Naga Sai Purushotham, Dr. P. Swami Sairam
C0004
Metaverse is a community-owned online digital platform that enables augmented reality and virtual reality interaction between users. It does not belong to a single dealer and is not dependent on any specific hardware. ...
Rithika Reddy, Shweta Prasad, Keerthana Lakkapragada
C0005
Interior Design is a diverse field. ‘By its very nature, design aims at solving problems by intervening in a specific way. It also involves a multitude of people to work with. ‘An interior designer’s role is to p...
Rushabh Trivedi
C0006
The article discusses a specific individual behaviour know as phubbing (Phone + Snubbing) that can be described as the extent to which individuals are distracted and preoccupied because of their cell phone in the presenc...
Sergio Hernández Rocha, Juan David Ardila Suárez, Víctor Fonseca, Yessika Martínez, Julián D. Cortés
C0008
Research collaboration between the private sector and academia is one of the core aspects to solve complex problems through science, technology and innovation....
Scheel InsightsInk serves as an editorial division within Scheel Connect, specializing in curating and presenting enlightening blog articles authored by esteemed researchers and experts. InsightInk provides a dedicated for concise and easily consumable pieces that delve into existing gaps within diverse ecosystems, while also suggesting potential avenues for addressing them.
Ranging from 1000 to 1500 words, these blog articles offer editorial perspectives and analyses that refrain from mentioning specific educational institutions or affiliations. By showcasing these thought-provoking articles, InsightInk aims to promote innovation, facilitate the sharing of knowledge, and cultivate a community-oriented environment that fosters valuable insights within the broader ecosystem.
Ensure that your blogs does not exceed 1500 words. We encourage you to express your ideas concisely and focus on the key points. All accepted blog articles will be featured on Scheel Connect InsightInk and contributors will receive proper recognition for their valuable insights.
Kindly email your blogs as a PDF attachment to learner.innovation@woxsen.edu.in.