School of Business

Mohanbir S Sawhney Professor of Digital Marketing
Education:
PGDM in Marketing, IIM, Calcutta
Specialisation:
Marketing
Research:
Sales Management, Distribution Management, Consumer Behaviour
Courses Taught:
Marketing Management, Sales and Distribution, Services Marketing, Retail Management
Publications:
1. Artificial Intelligence in the Hospitality Sector – Book Chapter in Scopus
Insights, Innovation, and Analytics for Optimal Customer Engagement (IGI Global)
2. Environmental Communication as a Mediator in the Relationship between Environmental Concern and Attitude Towards Green Services in a Sequential Mediation Model: Evidences from Restaurant Industry – Scopus PRJ
3. PURUSHARTHA-A Journal of Management, Ethics and Spirituality

Professor 
Education:
Ph.D., Dr. MGR Educational & Research Institute University
Specialisation:
Artificial Intelligence, Machine Learning, Data Science, Neural Networks & Computer Vision
Research:
VLSI & Embedded Systems
Courses Taught:
Machine Learning, Neural Networks, Data Visualization, Python and Julia Programming and Computer Vision

Publications:
1. Hemachandran K, Alasiry A, Marzougui M, Ganie SM, Pise AA, Alouane MT-H, Chola C. Performance Analysis of Deep Learning Algorithms in Diagnosis of Malaria Disease. Diagnostics. 2023; 13(3):534. https://doi.org/10.3390/diagnostics13030534
2. Hemachandran, K., Verma, P., Pareek, P., Arora, N., Rajesh Kumar, K. V., Ahanger, T. A., ... & Ratna, R. (2022). Artificial Intelligence: A Universal Virtual Tool to Augment Tutoring in Higher Education. Computational Intelligence and Neuroscience, 2022.
3. Chola, C., Muaad, A. Y., Bin Heyat, M. B., Benifa, J. B., Naji, W. R., Hemachandran, K., ... & Kim, T. S. (2022). BCNet: A Deep Learning Computer-Aided Diagnosis Framework for Human Peripheral Blood Cell Identification. Diagnostics, 12(11), 2815.

5Paisa Chair Professor Finance & Investment Banking & Advertising Education:
PGDM in Banking & Financial Services, IPE
Specialisation:
Financial Services, Security Analysis, Equity & Derivative research, Corporate finance
Research:
Finance, Derivative, Fintech
Courses Taught:
Finance, SAPM, Derivative, Technical Analysis, Valuation.
Publications:
Forecasting of NIFTY 50 Index Price by Using Backward Elimination with an LSTM Model
Artificial Intelligence for Capital Markets

Assistant Professor | Chair- Research (CMR)
Education:
Ph.D. in Machine Learning, UPES
M.Tech Robotics Engineering, UPES
B.Tech Electronics Engineering, JNTU Kakinada
Specialisation:
Machine Learning, Robotics
Research:
Machine Learning, Robotics, Industrial Automation, Water Treatment, IoT & Embedded Systems
Courses Taught:
Predictive Analytics, Blockchain for Business Applications, Introduction to AI, Decision Support Systems, AI and its Applications, Python for Finance
Publications:
1. CS, M., Sairam, P. S., Veeramalla, V., Kumar, A., & Gupta, M. K. (2020). Design and analysis of new haptic joysticks for enhancing operational skills in excavator control. Journal of Mechanical Design, 142(12), 121406.
2. Yesu, K., Shandilya, S., Rekharaj, N., Ankit, K., & Sairam, P. S. (2021, September). Big five personality traits inference from five facial shapes using CNN. In 2021 IEEE 4th International Conference on Computing, Power and Communication Technologies (GUCON) (pp. 1-6). IEEE.
3. Rodriguez, R. V., Hemachandran, K., & Sairam, P. S. (2022). Coded Leadership: Developing Scalable Management in an AI-induced Quantum World. CRC Press.

Assistant Professor
Education:
Ph.D. (Pursuing), VIT University, Chennai
M.Tech Embedded Systems, JNTU, Kakinada
Specialisation:
Embedded Systems, Data Science
Research:
Signals & Sensor-Based Data Analytics for Bio-Medical ApplicationsSignals & sensor-based Data Analytics for Bio-Medical Applications
Courses Taught:
Neural Networks for Business Applications, R Programming for Business, SAS, Data Visualization using Tableau, SQL Programming, Data Visualization and Insights using Power BI
 Publications:
1. Bhogaraju, S. D., & Korupalli, V. R. K. (2020, January). Design of smart roads-a vision on indian smart infrastructure development. In 2020 International conference on communication systems & networks (COMSNETS) (pp. 773-778). IEEE.
2. Kumar, K. V. R., & Elias, S. (2021, December). Real-time tracking of human neck postures and movements. In Healthcare (Vol. 9, No. 12, p. 1755). MDPI.
3. Kumar, K. V. R., Kumar, K. D., Poluru, R. K., Basha, S. M., & Reddy, M. P. K. (2020). Internet of things and fog computing applications in intelligent transportation systems. In Architecture and security issues in fog computing applications (pp. 131-150). IGI Global.

Assistant Professor
Education:
Ph.D. in Commerce, AMU, PGDip in Islamic Banking & Finance, AMU, India
Specialisation:
Accounting, Financial Management, Income Tax, Business Mathematics
Research:
Indian Banking Sector & Finance, Demonetization, Vinculum of Sustainable Development Goal Practices and Firm Financial Performance, Yes Bank Fiasco
Courses Taught:
Corporate Finance, Cost and Managerial Accounting, Management Accounting, Financial Statement Analysis, Introduction to Financial Services
Publications:
1. Measuring technical efficiency of banks vis-à-vis demonetization: an empirical analysis of Indian banking sector using CAMELS framework
2. Embedding sustainability into bank strategy: Implications for sustainable development goals reporting
3. Do Indian banks perform better in corporate governance than other SAARC nations? An empirical analysis

Education:
Ph.D,M.A(Eco),MBA(HR),LL.B,PGDMM
Specialisation:
Fairy tale studies, Gender studies, and Film studies 
Teaching Interest:
Economics & IR

Education:
D. Pharma, MD University, B.A., Osmania University & Master’s of International Business, Kurukshetra University.

Specialization:
Marketing, Strategy, Transformation, SEO, Paid Campaigns, Leads Generation, AI & other Emerging Technologies, Healthcare, Automobiles, Smartphones, Media and telecom branding

Research:
Case studies of Digital Transformation

Courses Taught:

Digital Marketing, Digital Strategy, Digital Transformation, Advanced SEO, Digital Marketing & Communications, Innovation Management & Emerging Digital Technologies

Publications:

1) “Unlocking Human Capital - Ways and means from Corporate Perseptive” Spectrum Business and Economy Trends: Shaping the New 'Normal', Bloomsbury Publications

Education:
MBA (Strategy), Drury University, USA | Ph.D. pursuing (Entrepreneurship), IIT Kharagpur

Teaching Interest:
Entrepreneurship, Design Thinking, Innovation

Education:
Ph.D. (Algorithmic Finance); M.Phil., (Master of Philosophy In Accounting & Finance)
Specialisation:
Accounting & Finance
Research:
Accounting & Finance
Courses Taught:
Corporate Finance (MBA), Security Anlaysis & Portfolio Management (MBA Fin), Investment Banking (MBA Fin), Advanced Corporate Finance, Financial Reporting (Fnancial Services)
Publications:
1. INFLATION'S RIPPLE EFFECT ON BANK SHAREHOLDER RETURNS: UNVEILING THE ROLE OF CREDIT RISK AND OPERATING MARGIN THROUGH STRUCTURAL EQUATION MODELING (ABDC-B)(2024)
2. A CONCEPTUAL MODEL FOR COMMERCIAL BANKS' PROFITABILITY WITH EFFICIENCY AND CREDIT RISK USING PLS-SEM (ABDC-C)(2023)
3. Data to model the effect of Inventory turnover Efficiency on Automobile firm’s Profitability and Enterprise value: A partial least squares structural equation modelling approach (PLS-SEM), Journal of Contemporary Issues in Business and Government Vol. 27, No. 3, 2021 https://cibg.org.au/ (Web of Science-2022)

Education:

M.Sc in Applied Mathematics, Osmania University
MBA in Marketing, Osmania University

Specialisation:

Statistics, Operations Research & Operations Management

Courses Taught:

Business Statistics, Operations Research & Quantitative Techniques. 

Publications:

1. Factors affecting consumers’ willingness to subscribe to over-the-top (OTT) video streaming services in India.                                                   

2. The influence of work-Life balance on employee commitment. Journal of Engineering sciences.

In-House Legal Counsel
Education:
LLM in Corporate and Financial Law & Policy
Specialisation:
Corporate law, Intellectual Property Law, Corporate Finance Law

Education:

Ph.D. in Statistics

Specialisation:

Statistics

Research:

Statistical Quality Control & Biostatistics

Courses Taught:

Business Statistics, Data Analysis using R, Multivariate Analysis, Statistical Inference and Statistical Quality Control etc

Publications:

1. Boya Venkatesu, Prof.R. Abbaiah & V. Sai Sarada., “On the estimation of Operating Characteristic of Shewart control chart for means using interval estimates of Process mean and spread”, International Journal of Advanced Scientific Research and Management (IJASRM, ISSN 2455-6378), Volume 4, Issue-04, pp. 62-66.

2. Boya Venkatesu, Prof.R. Abbaiah & V. Sai Sarada., “A new method of estimating the process spread using confidence interval of sample range”, RESEARCH REVIEW International Journal of Multidisciplinary, ISSN: 2455-3085 (Online), Volume 3, Issue-08, pp. 204-207

3. Neeraj Singh, Boya Venkatesu et.al., "Meteorological parameters-based pre-harvest forecasting of wheat crop yield by using discriminant function analysis", International Journal of Statistics and Applied Mathematics, SP-8(5): 654-664.

Education:

Ph.D., MCA, (Computer Science), BGSB University, Jammu and Kashmir BSc (Mathematics), University of Kashmir

Specialisation:

Data Mining, Data Analytics, Machine Learning, Deep Learning

Research:

Machine Learning in Healthcare Informatics, Smart Healthcare Systems

Courses Taught:

Introduction to Machine Learning, Fundamentals of Data Analytics, Predictive Analytics using Python, Business Analytics with R Programming, Big Data Analytics Using Apache Hadoop and Spark Setup

Publications:

1. Shahid Mohammad Ganie, Pijush Kanti Dutta Pramanik, Saurav Mallik, and Zhongming Zhao, “Chronic Kidney Disease Prediction Using Boosting Techniques based on Clinical Parameters”, PLOS ONE, DOI: 10.1371/journal.pone.0295234, [Indexed in SCIE] [IF 3.752, SJR 0.85, Q1].              
2. Shahid Mohammad Ganie, Majid Bashir Malik, and Tasleem Arif, “Performance Analysis and Prediction of Type 2 Diabetes Mellitus based on lifestyle data using Machine Learning Approaches”, Journal of Diabetes & Metabolic Disorders, Springer, Vol.21, pp 339–352, 2022, (DOI: 10.1007/s40200-022-00981-w), [Indexed in SCIE], [IF 2.8, SJR 0.65, Q2].
3. Shahid Mohammad Ganie, Pijush Kanti Dutta Pramanik, Majid Bashir Malik, Saurav Mallik, Hong Qin, “An Ensemble Learning Approach for Diabetes Prediction using Boosting Techniques”, Frontiers in Genetics, DOI: 10.3389/fgene.2023.1252159), [Indexed in SCIE] [IF 3.7, SJR 1.00, Q2].

Education:

Ph. D. in Economics, Department of Humanities and Social Sciences, NIT Rourkela;
M.A in Development Studies, NIT Rourkela

Specialisation:

Microeconomics, Macroeconomics and Developmental Economics

Research: 
Macroeconomics, Developmental Economics, International Finance and Sustainable Economic Development.

Courses Taught:

Microeconomics, Managerial Economics, Business,Government and the International Economy, Climate Change and Environmental Management

Publications:

1. Bhujabal, P., Sethi, N., & Padhan, P. C. (2021). ICT, foreign direct investment and environmental pollution in major Asia Pacific countries. Environmental Science and Pollution Research, 28, 42649–42669. DOI: https://doi.org/10.1007/s11356-021-13619-w
2. Rao, D. T., Sethi, N., Dash, D. P., & Bhujabal, P. (2023). Foreign aid, FDI and economic growth in South-East Asia and South Asia. Global Business Review, 24(1), 31-47. 
DOI: https://doi.org/10.1177/0972150919890957
3. Sethi, N., Bhujabal, P., Das, A., & Sucharita, S. (2019). Foreign aid and growth nexus: Empirical evidence from India and Sri Lanka. Economic Analysis and Policy, 64, 1-12. 
DOI: https://doi.org/10.1016/j.eap.2019.07.002
 

Education:

MBA in Finance, Punjab Technical University; PGPBM in Finance, BIBS, BBA, ICFAI

Specialisation: 

Finance

Courses Taught:

Fundamental analysis, Security analysis and portfolio management, Wealth management, Fixed income securities and financial statement analysis

Publications:

1) Performance Evaluation of Income Mutual Funds
and Tax Planning Mutual Funds in India: an Empirical Investigation in IJMR Journal
2) An Analytical Study of Performance of Initial Public Offerings (IPOs) and Status of Their  Market Capitalisation in India in in IJMR Journal.
3) Mutual Fund Performance Evaluation: A Comparison of Index Mutual Funds Returns and Its Benchmark Returns in KCG Journal (Journal of Department of Higher Education, Government of Gujarat)

Education:

PhD (Pursuing), MSc International Marketing Strategy (UK), M.Phil (Management), PGDM

Specialisation:

Branding, Services Marketing, International Marketing

Research:

Branding, Contemporary Marketing, Disruptive Innovations and Sustainability

Courses Taught:

Brand Management, Marketing Analytics, CRM, Global Marketing

Publications:

1. Trust and Purchase Intention: An Integrated Model of Social Media Marketing in Fashion Retail (ABDC-C)
2. Entertainment or Efficacy? The Determinants of Hedonic and Utilitarian Motivation Towards Augmented Reality Applications in Retail (SCOPUS)
3. Factors that enhance in-store experience: A case of IKEA (India) (UGC CARE)

Education:

Ph.D. , IIT Bombay; M.Tech, IIT(ISM) Dhanbad

Specialization:

Operations Management, Artificial Intelligence, Decision Sciences, Public Policy

Research:

Supply Chain Management, Fulfilment Centers, Machine Learning, Policy Policy, Business Ethics

Courses Taught:

Supply Chain Management, Project Management, Operations Management, Six Sigma & Quality Management,Design Thinking.

Publications:

1. Efficient formation of storage classes for warehouse storage location assignment: a simulated annealing approach VR Muppani, GK Adil Omega 36 (4), 609-618    192    2008
2. A branch and bound algorithm for class based storage location assignment VR Muppani, GK Adil European Journal of Operational Research 189 (2), 492-507    178    2008
3. Foreign direct investment and export performance of pharmaceutical firms in India: An empirical approach
K Sudershan, VR Muppani, M Khan, A Ali
International Journal of Economics and Finance 4 (5)

Education:

Ph.D. (Pursuing), Certified Data Scientist (Skillovilla), UGC NET, MBA HRM, MBA Finance, DBM (IMC), IA+ (ICA).

Specialisation:

Financial Accounting, Financial Management, Fintech, Financial Services, Strategic Financial Management, HRM

Research:

Financial Literacy, Financial Technology (Fintech), Financial Services, Cryptocurrencies, Blockchain, Supervised & Unsupervised Machine Learning applications for Financial Services, Volatility Analysis

Education:

B.Sc. (Engineering) in Production Engineering & Management from Regional Institute of Technology (NIT); M.Tech. in Industrial Engineering from Indian Institute of Technology; Ph.D. in Manufacturing Management from the University of Malaya, Kuala Lumpur

Specialisation:

Production Engineering, Industrial Engineering, Manufacturing Management

Research:

Sustainable Manufacturing, Quality Management, Optimization, and Mathematical Modeling.

Courses Taught:

Operations Management, Supply Chain Management, Pricing and Revenue Management, Six Sigma and Quality Management, Production Planning and Control.

Publications:

1. Singh, S., Olugu, E. U., Musa, S. N., & Mahat, A. B. (2018). Fuzzy-based sustainability evaluation method for manufacturing SMEs using balanced scorecard framework. Journal of Intelligent Manufacturing, 29, 1-18
2. Singh, S., Olugu, E. U., & Fallahpour, A. (2014). Fuzzy-based sustainable manufacturing assessment model for SMEs. Clean Technologies and Environmental Policy, 16, 847-860
3. Singh, S., Olugu, E. U., Musa, S. N., Mahat, A. B., & Wong, K. Y. (2016). Strategy selection for sustainable manufacturing with integrated AHP-VIKOR method under interval-valued fuzzy environment. The International Journal of Advanced Manufacturing Technology, 84, 547-563

Education:

Ph.D. Osmania University; MBA (Marketing) - Kakatiya University; B. Com (Taxation and Computers) - Kakatiya University 

Specialisation:

Consumer Behaviour, Sales and Distribution, Retail Management

Research:

Digitalization in Marketing, Consumer Bahaviour, Globalization, Branding, Retail, Political Marketing 

Courses Taught:

Marketing Management, Strategic Marketing, Sales and Distribution

Publications:

1. Brand Love Research: A Bibliometric Review, Academy of Marketing Studies Journal, Volume 27, Issue 6, 2023 (ABDC- B)
2. Jockey in India: The Success Story, Korean Review of International Studies, Volume 16, Issue 04, June 2023 (ABDC- C)
3. CSR In India: Bibliometric Analysis Using VOSViewer, IUP Journal of Corporate Governance, December 2022 (ABDC- C)

Education:

Pursuing Ph.D. – Strategy & G.M. (I.I.F.T. – Delhi); A.P.S.M. – Strategy (I.I.M. – Calcutta);M.B.A. – Strategy & General Management (T.A.P.M.I. – Manipal);M.Sc. – Information Systems (M.A.H.E. – Manipal); M.A. – Psychology.;B.Com. – Accountancy Honours.; M.D.P. – Strategic Real Estate Management (I.S.B. – Hyderabad)

Specialisation:

Entrepreneurship, Family Business, Strategy, Retailing & Modern Trade, Consumer Behaviour, Market Research, Organisational Behaviour, Real Estate Management, Business Consultancy

Research:

Sustainable Entrepreneur:hip & Circular Economy, Family Business, Women Entrepreneurship, Entrepreneurship Traits & Motivation, Business Incubation & Education 4.0, Product Management & Branding, Consumer Behaviour & Modern Trade

Courses Taught:

EntrepADreneurship & Innovation, Managing Family Business, Entrepreneurship in Developing Economies

Publications:

1. Emotional Intelligence and Intrapreneurship as a Catalyst to Navigate a VUCA World
2. Strategic Human Resource Intervention of Sustainable Human Resource Practices to Enhance Employee Value Proposition
3. Circular Economy (CE) Incubators as a Catalyst to Metamorphose the Sustainable Start-Up Ecosystem

Education:

PH.D in management

Specialisation:

Marketing

Research:

Advertising, Consumer Behavior, Brand Management, Service Marketing, Customer Relationship Management, Retail Management, Sales Management, Qualitative research, Thematic and sentiment analysis

Courses Taught:

Marketing Management, Consumer Behavior, Advertising. Brand management, CRM, Service marketing

Education:

Ph.D. Marketing (Submitted) - Aligarh Muslim University, Aligarh (India); M.Phil. (Marketing); MBA (Marketing); MA (Economics); PGDTTM

Specialisation:

Marketing Management and General Management

Research:

Social media marketing, brand equity and consumer behaviour, specifically in the context of travel, tourism and hospitality industry

Courses Taught:

Marketing Analytics in MBA Term 4, Business Research Methods-1 in MBA Term 2,  Business Research Methods-2 in MBA Term 3

Publications:

1. Stress and fresh-start mindsets promote repatronage intention in loyalty programs. Tourism Recreation Research. 1-14. https://doi.org/10.1080/02508281.2023.2301270  (Scopus Q-1, ABDC-A and WoS Indexed) Taylor & Francis. (2024)

2. Behavioral intention to order food and beverage items using e-commerce during COVID-19: An integration of theory of planned behavior (TPB) with trust. British Food Journal, 125(1), 112-131. https://doi.org/10.1108/BFJ-03-2021-0338 (Scopus Q-1, ABDC-B, WoS, SCI and ABS indexed) Emerald. (2022)

3. Scale development and validation for usage of social networking sites during COVID-19. Technology in Society, 70, 1-10. https://doi.org/10.1016/j.techsoc.2022.102020 (Scopus Q-1, ABDC-C, WoS and SSCI Indexed) Elsevier. (2022).

Education:

Ph.D. (Pursuing) Accounting Education - University of Cape Coast, Ghana

Specialisation:

Pedagogical Content Knowledge (P.C.K. in Accounting), Principles of Accounting and Principles of Marketing

Research:

Accounting, accounting education, accounting curriculum, professional values, ethics, and attitudes

Courses Taught:

Financial accounting with computer applications; Cost/Management Accounting

Publications:

Students’ rating of instructional effectiveness of accounting teachers;
Navigating Ethical Boundaries: An In-Depth Evaluation of Ethical Knowledge among  Accounting Faculty in Higher Education Institutions;  and 
Balancing the Books and Values: The Interplay of Ethics in Tertiary Accounting Education

Education:

Ph.D. in Management (HRM & Entrepreneurship), MBA (HRM), UGC-NET

Specialisation:

Entrepreneurship, Human Resource Management, Organizational Behavior, Business Communication

Research:

Talent Management, Talent Identification, HR practices in Startups, Employee Well-being, Employee Relations, Employability after career break

Courses Taught:

HRM, OB, Entrepreneurship, Business Communication, Fundamentals of Management, Interpersonal skills, Negotiation skills

Publications:

 1. Person-Organization Fit: Important Aspect of Talent Acquisition for Start-ups. ELK Asia Pacific Journal of Human Resource Management and Organizational Behaviour, 4(1). 
  2. A Descriptive Study on The Role of Change Management in Digital Transformation. European Chemical Bulletin. 12(5)
  3. Appraisal of health and safety management practices pre and during COVID-19 in the construction sector. International Journal of Health Sciences, 6(S4), 10806–10823.

Education:

Ph.D. in Business Administration (Marketing), National Dong Hwa University, Taiwan

Specialisation:

Marketing

Research:

Co-creation, consumer behavior, social media, and storytelling

Courses Taught:

Marketing Management, Marketing in Action, Consumer behavior, retail management, Principles of Management

Publications: 

1. Guttena, R. K., Wu, C. H. J., & Atmaja, F. T. (2023). The influence of brand-related social media content on customer extra-role behavior: a moderated moderation model. Journal of Product & Brand Management. Ahead of Printing. (Peer Reviewed, SSCI IF – 5.6; Scopus CiteScore – 10.2), Web of Science – ABDC - A. 
2. Cedric Hsi-Jui Wu, Ferry Tema Atmaja*, Yu-Chien Ko and Revanth Kumar Guttena (2023). Backer funding intention in reward-based crowdfunding: service-dominant logic and stimulusorganism-response perspectives, International Journal of Bank Marketing, 41(2), 289-311. (Peer Reviewed, SSCI IF – 5.706; Scopus CiteScore – 9.0), Web of Science, ABDC – A. 
3. Cedric Hsi-Jui Wu, Revanth Kumar Guttena*, and Ferry Tema Atmaja (2022). Influence of Social Media Interactions on Vaccination Intention in India: An Application of the StimulusOrganism-Behavior-Consequence Framework, International Journal of Human–Computer Interaction, 1-12. (Peer Reviewed, SSCI IF – 4.920; Scopus CiteScore – 7.3), Web of Science – ABDC - B

Education:

Ph.D. from Assam University Silchar

Specialisation:

Micro Economics, Macro Economics and Development Economics

Research:

Behavioural Economics, Development Economics, Macro Economics and Gender Economics, Developing econometric and behavioural economics models to understand Development Economics

Education:

Ph.D. in Finance & Banking

Specialisation:

Finance, Banking & Finance and Accounting

Research:

Monetary Policy, stock market, Macro-Economic Research

Courses Taught:

Corporate Finance, Strategic Business Reporting, Financial Reporting, Financial Accounting with Computer Application, Cost & Management Accounting.

Publications:

1. Monetary policy collision on the performance of banking sector in India. (Vilakshan-XIMB Journal of Management 20 (1), 154-165)
2. An Investigation of Monetary Policy Rates and its Impact on Bank's NIFTY Index. (Specialusis Ugdymas 1 (42), 239-247)
3. Covid-19 in India and Easing Monetary Policy Rates. (Stochastic Modelling & Applications 26 (Special issue, Part-9.), 605-609)

Education:

Ph.D. in Electrical Engineering (Instrumentation and Control)

Research:

Biomedical Instrumentation, Signal Processing, Embedded Systems and Robotics

Courses Taught:

Renewable Energy, ROS, Smart Materials and Structures, and Microprocessor, Microcontrollers, and its Applications

Publications:

1. https://doi.org/10.1080/09720502.2020.1721709

2. https://doi.org/10.1109/ICMIRA.2013.65

3. Pages 214-233 ISSN 0976-6499

Education:

Pre-Doctoral Course Work (Engineering Systems Management-American University of Sharjah); MBA-Marketing Management, MS-Industrial Engineering.

Specialization:

Operations and Marketing

Research:

Supply Chain Performance Enhancement in Multiple Dimensions (Sustainability, Resilience, Quality, Cost etc.) and Brand Activism

Courses Taught:

Supply Chain Management, Operations Management, Intro to Industrial Engineering, Service Operations, and Strategic Operations

Publications:

1. Sazzad Parwez (2023). ‘Food for thought: A survey on the nature of work precarity in platforms based on-demand work’, Social Policy and Society, Cambridge University Press, Vol. NA, Issue NA, Pp 1-17, ISSN (Print) 1474-7464, ISSN (Online) 1475-3073, (Clarivate Impact factor 2.238, SCOPUS indexed, SCI Indexed). https://doi.org/10.1017/S1474746423000015

2. Sazzad Parwez (2023) (with Ruchi Patel, Prachi Patil and Ratna Verma). ‘Enabling tribal women with microfinance-based initiatives? Evidence from tribal populated Dahod district’, Forum for Social Economics, Routledge- Taylor & Francis, Vol. NA, Issue NA, Pp NA, ISSN (Print) 0736-0932, ISSN (Online) 1874-6381 (Clarivate Impact factor 1.0, CiteScore 1.8, Q2, SCOPUS indexed, ABDC Ranked). https://doi.org/10.1080/07360932.2022.2164038

3. Sazzad Parwez (2021) (with Kapil Meena). ‘Worlds apart in India: analysis of contractualisation of labor and evidence from labor market discrimination’, Forum for Development Studies, Routledge- Taylor & Francis, Vol 48, Issue 3, Pp 409-440, ISSN (Print) 0803-9410 ISSN (Online) 1891-1765 (Clarivate Impact Factor .7,CiteScore 1.3, SCImagoJR 0.207, SCOPUS and Web of Science indexed). https://doi.org/10.1080/08039410.2021.1927172

Education:

Doctor Cum Laude in Business Organization in 2004; International Executive MBA in 2002 from IE Graduate School of Business;

Electrical Engineer from the Polytechnic University of Madrid;

Graduate in Philosophy and Education Sciences from the Complutense University of Madrid

Specialization:

Artificial Intelligence, Digital Transformation, Innovation, Digital Entrepreneurship, Customer Focus and Strategy

Research:

Artificial Intelligence, Digital Transformation, Innovation, Digital Entrepreneurship, Customer Focus and Strategy

Publications:

1. “Knowledge Management in the Arab countries: an interpretivist approach”. AMCIS, New York.
2. “Strategies towards the knowledge society: an empirical approach in developing countries”.
Fifth European Conference on Knowledge Management, Paris.
3.  “Knowledge Management in the developing countries: an empirical approach in search of limitations and opportunities”. Fourth European Conference on Knowledge Management, Oxford.

Education:

Ph.D. in Management Studies

Specialization:

Organizational Behavior, Human Resources Management

Research:

Employee Silence, Leadership, Healthcare Management, Mindfulness & Indian Ethos

Courses Taught:

Organizational Behavior, Leadership, Change Management, Negotiation Strategies, Human Resources Management

Publications:

1. Knoll, M., Götz, M., Adriasola, E., Al‐Atwi, A.A., Arenas, A., Atitsogbe, K.A., Barrett, S., Bhattacharjee, A., Blanco, N.D., Bogilović, S. and Bollmann, G., 2021. International differences in employee silence motives: Scale validation, prevalence, and relationships with culture characteristics across 33 countries. Journal of Organizational Behavior, 42(5), pp.619-648. (ABDC A*, ABS 4, Q1)
2. Montgomery, A., Lainidi, O., Johnson, J., Creese, J., Baathe, F., Baban, A., Bhattacharjee, A., Carter, M., Dellve, L., Doherty, E. and Jendeby, M.K., 2023. Employee silence in health care: Charting new avenues for leadership and management. Health Care Management Review, 48(1), pp.52-60. (ABDC A, ABS 2, Q1)
3. Bhattacharjee, A., 2011. Modern management through ancient Indian wisdom: Towards a more sustainable paradigm. PURUSHARTHA-A journal of Management, Ethics and Spirituality, 4(1), pp.14-37. (Scopus-indexed, Open Access)

Education:

Ph.D.  in Marketing and Communications

Specialization:

Marketing, Operations

Research:

Consumer Behaviour, Promotions, Branding

Courses Taught:

Advanced Marketing Management, Brand Management, Social Media Marketing, International Business, Global Marketing

Publications:

 1) Factors influencing intention for reusing virtual reality (VR) at theme parks: the mediating role of visitors satisfaction https://doi.org/10.1080/23311886.2023.2298898
2) Effects of Sales Promotion on Consummer Buying Behavior of Food Seasoning Among Nigerian House Holds: A Case Study of Nestle Maggi Naijapot https://doi.org/10.33258/birci.v3i1.724  
 3)    Effects of customer relationship management on product innovation in Nigeria. A Case Study of Xerox          HS Nigeria Limited https://doi.org/10.11648/j.ajtab.20190504.15

Education:

Chartered Accountant

Specialization:

Direct and Indirect tax laws, Auditing and Assurance, Financial Reporting, Accounting

Courses Taught:

Indian and US Tax, Indirect tax (GST with Tally) , International Taxation , Bank Branch Management (Bank Accounts)

Education:

Executive Education in HR Analytics, IIM-Rohtak; Ph.D. in Management

Specialisation:

Organization Behaviour, Human Resource Management, HR Analytics and AI in HRM

Research:

Organization Behaviour – Organizational Citizenship Behaviour (OCB) | Employee Trust| Motivation | Organizational Justice
Human Resource Management – Organization Culture | Authentic Leadership | Employer Branding | Digital HRM | AI in HRM
Positive Psychology – Psychological Capital | Work Engagement | Organization Compassion
Consumer Behaviour- Customer Delight | Customer Engagement | Customer Advocacy

Courses Taught:

OB, HRM, HCM, Competency Mapping and Assessment, HR Analytics, Business Research Methods

Publications:

1) Shukla, K. and Shaheen, M. (2024), "I am my own boss: effect of self-leadership on gig worker's work engagement and performance", Leadership & Organization Development Journal, Vol. 45 No. 1, pp. 35-50. https://doi.org/10.1108/LODJ-03-2023-0146
2) Shaheen, M., Gupta, R. and Zeba, F. (2023), "Psychological capital and multifaceted nature of job performance: mediation by intrinsic motivation and goal-commitment", International Journal of Productivity and Performance Management, https://doi.org/10.1108/IJPPM-06-2022-0274
3) Shaheen, M., & Pradhan, S. (2019). Sampling in qualitative research. In Gupta, M., Shaheen, M., Reddy, K.P, Qualitative techniques for workplace data analysis (pp. 25-51). IGI Global. DOI: 10.4018/978-1-5225-5366-3.ch002

Education:

Ph.D. (Pursuing), KL University; M.Tech, AMIE (CSE), Diploma in CSE

Specialisation:

Machine Learning, Deep Learning, Image Processing

Research:

Natural Language Processing, Machine Translation through Neural Networks

Courses Taught:

Fundamentals of Data Analysis, AI and ML in Business.

Publications:

1. COVID-19 Detection Using Chest X-Ray Images Based on Deep Learning
S Sani, A Bera, D Mitra, KM Das
International Journal of Software Science and Computational Intelligence,
DOI: 10.4018/IJSSCI.312556

2. Plant Disease Identification Using Convolution Neural Networks
D Mitra, S Gupta, D Srivastava, S Sani, Intelligent Internet of Things for Smart Healthcare Systems, 203-215.

3.  A STUDY ON SENTIMENT POLARITY IDENTIFICATION OF INDIAN MULTILINGUAL TWEETS THROUGH DIFFERENT NEURAL NETWORK MODELS, IVK Chakraborty, S Sani, R Bag, J. Mech. Cont. & Math. Sci 15 (1), 108-117, DOI NO: https://doi.org/10.26782/jmcms.2020.01.00008

Education:

Ph.D. (Management, Techno India university, West Bengal)

Specialisation:

Theoretical and Empirical Statistics; Quantitative Techniques & Application of Statistics in Management; Applied Multivariate Analysis.

Research:

Interdisciplinary Management Studies; General Management Studies; Managerial Efficiency Studies; Studies Related to Ethics and Economics; Studies Involving Management of Higher Education; Studies Using Multivariate Techniques on Human Resource, Finance and Marketing Analytics.

Courses Taught:

Introduction to Business Mathematics 

Publications:

1. Paper Name: ‘Clustering of Constructs embracing a few Choice Perceptions in Emerging Higher Education Scenario in West Bengal’ – An Exploratory Factor Analysis Approach
2. Paper Name: ‘RELATIVE COMPARISON ON FORMATIVE VS SUMMATIVE ASSESSMENT ON COGNITIVE LEARNING IN THE SPHERE OF HIGHER EDUCATION’ – A RELOOK
3. Paper Name: Exploring Some Latent Factors’ Influences Embracing Students’ Preferences in Emerging Higher Education – A Concept paper on design & methodology using a SEM based Approach.

Education:

Ph.D. (Economics)

Research:

Development Economics, Macroeconomics and Informal Economy

Courses Taught:

Macroeconomics, Economic environment, Development Economics, International Monetary Economics

Publications:

1. Sazzad Parwez (2023). ‘Food for thought: A survey on the nature of work precarity in platforms based on-demand work’, Social Policy and Society, Cambridge University Press, Vol. NA, Issue NA, Pp 1-17, ISSN (Print) 1474-7464, ISSN (Online) 1475-3073, (Clarivate Impact factor 2.238, SCOPUS indexed, SCI Indexed). https://doi.org/10.1017/S1474746423000015
2. Sazzad Parwez (2023) (with Ruchi Patel, Prachi Patil and Ratna Verma). ‘Enabling tribal women with microfinance-based initiatives? Evidence from tribal populated Dahod district’, Forum for Social Economics, Routledge- Taylor & Francis, Vol. NA, Issue NA, Pp NA, ISSN (Print) 0736-0932, ISSN (Online) 1874-6381 (Clarivate Impact factor 1.0, CiteScore 1.8, Q2, SCOPUS indexed, ABDC Ranked). https://doi.org/10.1080/07360932.2022.2164038
3. Sazzad Parwez (2021) (with Kapil Meena). ‘Worlds apart in India: analysis of contractualisation of labor and evidence from labor market discrimination’, Forum for Development Studies, Routledge- Taylor & Francis, Vol 48, Issue 3, Pp 409-440, ISSN (Print) 0803-9410 ISSN (Online) 1891-1765 (Clarivate Impact Factor .7,CiteScore 1.3, SCImagoJR 0.207, SCOPUS and Web of Science indexed). https://doi.org/10.1080/08039410.2021.1927172

Education:

Ph.D. in Economics - University of Lucknow.  

Specialisation:

Fiscal Policy, Macro Economics       

Research:

Tax Efforts, Revenue Efficiency, Public Expenditure determinants, Public Debt Analysis 

Courses Taught:

Advanced Macro Economics, Microeconomics, Growth and Development

Publications:

1. Inefficiency Analysis of Tax Efforts in Special Category States of India: Evidence from a Stochastic Frontier Model. Indian Economic Journal. Vol 72 Issue 3 Dec 2023.

2. Tax Efforts of major north Indian states: Evidence from stochastic frontier analysis. Economic and Political weekly Vol 58, issue: 25-26, June- 24: 2023.

3. Impact of Public Debt on Economic Growth: Case study of Jammu and Kashmir: SN Business  & Economics. Volume 3:124, Issue 7. June 2023: 124

Education:

Ph.D.

Research:

Merger acquisition corporate restructuring 

Courses Taught:

Business strategy, Merger acquisition, Ethics, Governance entrepreneurship, leadership, business environment 

Publications:

1. Mohapatra, J.; “Shareholder's value creation in M & A- A Case of Indian Construction Industry"; IIM Shillong Journal of Management Science, Vol 7, No. 1, pp- 67; Jan- Apr 2016 ISSN 0976030X

2. Mohapatra J, “Economic Impact of Mergers; Its motives & consequences; A case of Indian Civil Aviation”; GITAM Journal of Management, Vol 13, No-4, pp 131-139, Oct-Dec 2015 ISSN 0972740X

3. Mohapatra, J; Yadav M; “Return to Acquirers in Indian Aviation Mergers” Indian Journal of Finance; Pp 44-53; Vol 8 No 11; 2014.

Education:

Ph.D.

Research:

Artificial Intelligence,  Machine Learning, NLP

Courses Taught:

 Introduction to python with capstone project, Applied analytics using  python

Publications:

1.Revathi T, Rajalaxmi TM, Sundara Rajan R, Freire WP. Deep quaternion Fourier transform for salient object detection. Journal of Intelligent & Fuzzy Systems. 2021 Jan 1;40(6):11331-40
2.Sivagami M, Revathi T, Jeganathan L. An optimised background modelling for efficient foreground extraction. International Journal of High Performance Computing and Networking. 2017;10(1-2):44-53.
3.Sivagami M, Revathi T, Jeganathan L. Foreground object extraction using fuzzy c means with bit-plane slicing and optical flow'. Journal of Theoretical and Applied Information Technology. 2014 Nov 20;69(2):337-47.

Education:

Ph.D.

Research:

Natural Language Processing, Data Analytics, Machine Learning 

Courses Taught:

Data Sciences, Data Analytics, Machine Learning, Data Structures and Algorithms, Theory of Automata and Formal Languages, C, C++, Python

Publications:

1. Saxena, A. K., Aadil, M., & Jain, S. K. (2023). Investigation of signature biometric evidence using deep learning for forecasting personality. Multidisciplinary Science Journal, 5. 
2. Aadil, M., Kumar, P. and Babu, S.A., (2023), April. The Performance Enhancements of Interference Management in Complex Wireless Personal Area Networks. ICDCECE, (pp. 1-6). IEE.
3. Kumar P, Aadil M, Sharma S. The Smart Innovation of Power Management in Several Conserving Device And Enhance The Battery Lifetime. In 2023 International Conference on Distributed Computing and Electrical Circuits and Electronics (ICDCECE) 2023 Apr 29.

Education:

Ph.D.

Research:

Investment Behaviour, Empirical Finance, Insurance 

Courses Taught:

Financial Modelling, Accounting for Managers, Indian Financial System and Financial Markets

Publications:

1. Giri, M., & Chatterjee, D. (2021). Factors affecting changes in insured status of rural and urban households: A study over two time periods in India. IIMB Management Review, 33(4), 360-371.
2. Chatterjee, D., Dandona, B., Mitra, A., & Giri, M. (2019). Airbnb in India: comparison with hotels, and factors affecting purchase intentions. International Journal of Culture, Tourism and Hospitality Research, 13(4), 430-442.
3. Das, P. & Giri, M.,(Forthcoming). The Effect of Good Governance Indicators on Economic Growth throughout Selected Asian Countries. In Good Governance and Economic Growth: Complimentary or Problematic, Taylor & Francis

Education:

Ph.D.

Research:

Consumer Ethics, Moral Disengagement and Moral Reasoning, Consumer brand relationship, Pricing, Implicit Theory of Personality, Narcissism, Brand Crisis, Unequal Society and Consumption, Bottom of Pyramid Consumption. 

Courses Taught:

Services Marketing, Principles of Marketing, Business Research Methods.

Education:

Ph.D.

Research:

Sustainable development, sustainable cities, ESG, non-financial reporting, business opportunities in sustainability goals 

Courses Taught:

ERS, business research methods and CSR

Publications:

1.  Pothula, S.S.K. and Lakra H.S., “Resilient transport infrastructure for the city of Amaravati”, 2nd World Congress on Disaster Management, organized by Andhra Pradesh Government and Disaster Management, Infrastructure and Control Society (DMICS), Vishakhapatnam, November 19-22, 2015
2. Pothula, S.S.K., Sharma U. and Raheja, “Universal design strategies for Haridwar city”, Transend, Lisbon, 2015.
3. Pothula, S.S.K., “Significance of individual behavior and perceptions in disaster management and climate change adaptation: A systematic literature review”, 4 th World Congress on Disaster Management, organized by Disaster Management, Infrastructure and Control Society (DMICS),
IIT Mumbai, January 29th – February 1st, 2019.Pothula, S.S.K., Patil, B.

Education:

Ph.D.

Research:

Mutual Funds, Equity, IPOs 

Courses Taught:

Entreprenurial Finance,  Indian Financial System, Finacial Accounting, Venture Capital, Financial Management

Publications:

1.  Performance Evaluation of Income Mutual Funds
and Tax Planning Mutual Funds in India: an Empirical Investigation in IJMR Journal
2.  An Analytical Study of Performance of Initial Public Offerings (IPOs) and Status of Their  Market Capitalisation in India in in IJMR Journal.
3. Mutual Fund Performance Evaluation: A Comparison of Index Mutual Funds Returns and Its Benchmark Returns in KCG Journal (Journal of Department of Higher Education, Government of Gujarat)

Education:

Ph.D.

Research:

Sustainable and Strategic Human Resource Management, Future of Work, Organization Behaviour, AI in HR, Branding, Public Policy, Global Trade Practices, Indian Knowledge System (IKS)

Courses Taught:

Employment Relations, Organization Behaviour, Human Resource Management

Publications:

1. Strategic Human Resource Intervention of Sustainable Human Resource Practices to Enhance Employee Value Proposition
2. Moonlighting: An Ethical Concern or an Economic Inequality Seeking Collective Bargaining
3. An Empirical Analysis if the Efficacy Linked to Sustainable HRM practices for Blue-Collared Workforce

Education:

Ph.D

Research:

Entrepreneurship & Legal Laws, Rural & Social Entrepreneurship & Sustainable Entrepreneurship

Courses Taught:

Entrepreneurship Finance, New Technology Venture, Entrepreneurship & Innovation

Publications:

ENTREPRENEURSHIP IN THE MSME SECTOR – A DESCRIPTIVE OVERVIEW
A PRIMER ON THE PATH TO ENTREPRENEURSHIP IN THE TECHNOLOGY PARADIGM – A SYSTEMATIC REVIEW OF APPLIED TECHNOLOGY IN THE CITY OF HYDERABAD, TELANGANA STATE

Education:

Ph.D.

Research:

Phonology, Cross-Cultural Communication, Historical Linguistics, Sociolinguistics

Courses Taught:

Managerial Communication - M.B.A., Introduction to Business Communication - B.B.A., Business English and Communication - L.L.B.

Publications:

“Distinctive Feature Theory and Paninian Maheshwara Sutras: A Comparative  Analysis” in An International Journal of Language Sciences, School of Language Sciences, EFL-U   Volume 1, Issue 1.

Education:

Ph.D.

Research:

Digital Transformation, Business Design

Courses Taught:

Advanced Digital Marketing, Digital Marketing & Web Analytics, Introduction to Digital Marketing

Education:

Ph.D.

Research:

Machine Learning, Deep Learning, Game Theory, Optimization Theory, Inteligent Transportation Systems,  Smart Healthcare Systems

Courses Taught:

Data Visualization, Neural Networks and Deep Learning, Blockchain Application in Business, AI and ML in Business

Publications:

1. Sandeep Saharan, Neeraj Kumar, and Seema Bawa “DyPARK: A Dynamic Pricing and Allocation Scheme for Smart On-Street Parking System”, IEEE Transactions on Intelligent Transportation Systems, vol. 24(4), pp. 4217 - 4234, 2023.

2. Sandeep Saharan, Neeraj Kumar and Seema Bawa, “An efficient smart parking pricing system for smart city environment: A machine-learning based approach”, Future Generation Computer Systems, vol. 106, pp. 622 - 640, 2020.

3. Sandeep Saharan, Seema Bawa, and Neeraj Kumar “Dynamic pricing techniques for Intelligent Transportation System in smart cities: A systematic review”, Computer Communications, vol. 150, pp. 603 - 625, 2020.

Education:

Ph.D.

Research:

Green Finance and Derivatives

Courses Taught:

Corporate Finance, Investment Banking, Security Analysis and Portfolio Management, Alternative Investments and Derivatives

Education:

Ph.D.

Research:

Language policy and management; Decolonizing research methods; Language revitalization and subjective wellbeing; Critical Sociolinguistics

Courses Taught:

Applied Linguistics in the Master of Arts programme in Linguistics and Basque Philology,  Business English and Communication, English Language (BBA), English Language (B.Com- Honours),   Introduction to Spanish
 

Publications:

1. Nandi, A. et al. (2023). Countering government’s low-intensity language policies on the ground: Family language policies in Castilian-Spanish dominated Galicia and Navarre, Critical Inquiry in Language Studies, 1-25. https://doi.org/10.1080/15427587.2023.2247510

2. Carruthers, J. & Nandi, A. (2021). Supporting Speakers of Community Languages. A Case Study of Policy and Practice in Primary Schools, Current Issues in Language Planning, 22(3), 269-289. https://doi.org/10.1080/14664208.2020.1838748

3. Nandi, A. (2018). Parents as stakeholders: Language management in urban Galician homes, Multilingua, 37(2), 201-223. https://doi.org/10.1515/multi-2017-0020 
 

Education:
Ph.D.
Publications:
1) Lalwani, S. Thatikonda, C. Subrahmanyam, Varying efficacies of Fenton’s oxidation treatment on pharmaceutical industry effluents of contrasting viscosity profiles, CLEAN Soil, Air, Water 49 (3) (2021) 2000335. URL: https://doi.org/10.1002/clen.202000335.
2) J. Lalwani, A. Gupta, S. Thatikonda, C. Subrahmanyam, Oxidative treatment of crude pharmaceutical industry effluent by hydrodynamic cavitation, Journal of Environmental Chemical Engineering 8 (5) (2020) 104281. URL: https://doi.org/10.1016/j.jece.2020.104281.
3) J. Lalwani, A. Gupta, S. Thatikonda, C. Subrahmanyam, An industrial insight on treatment strategies of the pharmaceutical industry effluent with varying qualitative characteristics, Journal of Environmental Chemical Engineering 8 (5) (2020) 104190. URL: https://doi.org/10.1016/j.jece.2020.104190.

Education:
Ph.D (St Peters Institute of Higher Education and Research)
Specialization :
Data Science , Ecommerce, Management Information System
Research:
Healthcare System using NFC Technologies
Course Taught :
SQL , Big Data , Phyton ,Introduction to Machine Learning , Principles of Management , Organizational Behaviour
Publication:
1. Improving ija skills of autistic children through mood prediction using dncnn and wavelet transform algorithms, seybold report [international], vol. 18, no. 3, pp.338-354 (m swedha., a devendran)
2. Analysis of factors influencing investor selection of mutual funds in thiruvullur district, journal of pharmaceutical negative results [national], vol. 14, no. 2, pp.730-738 (ananthasuresh karuppasamy., a devendran., dr.m radhikaa shree)
3. Security issues and challenges in cloud computing  tuijin jishu/journal of propulsion technology, vol 44, i 3, b 3173-e 3178 (m.s. Ajitha purnima, dr. Devendran, dr. Rajavarman)

Education:
MBA, Ph.D.
Teaching Interest : Marketing Management, Consumer Behaviour, Sales and Distribution Management, B2B Marketing

Publications:

• Pahari, S. (2024). Rural Tourism in India and Pro-Tourism Behavior. Tourism Review (SCOPUS Q1)
• Polisetty, A., Chakraborty, D., G, S., Kar, A. K., & Pahari, S. (2023). What determines AI adoption in companies? Mixed-Method evidence. Journal of Computer Information Systems, 1–18. https://doi.org/10.1080/08874417.2023.2219668 (SCOPUS Q1 & ABDC A)
• Pahari, S., Manna, A. & Biswas, D. (2023). Pay with Confidence: A Thematic Analysis of User Intentions and Perceptions on Third-Party and Banking Payment Apps. Indian Journal of Finance, 17(5). https://doi.org/10.17010/ijf/2023/v17i5/172735 (SCOPUS, ABDC C)

Education:
M. Com, Ph.D. in Business Policy and Administration from Mumbai, UGC Net, MBA(MM)
Teaching Interest:
Marketing, General Management, Research Methodology

Education:
Ph.D (National University of Singapore |University of Edinburgh (JDP))

Teaching Interest:
Indigenous studies, research methods, subaltern therapeutics (medical anthropology)

Education:
PhD – IIT Kharagpur, M.Tech. (Industrial Engineering & Management) and B.Tech. (Mechanical Engineering)

Teaching Interest:

Operations Management, Data Analytics for Decision Making, AI & ML for Business, Business Research Methods, Design Thinking & Innovation