Woxsen’s faculty members (both resident and visiting) are recognized experts in their fields, always seeking new knowledge and new practices for business. More importantly, our faculty members pursue excellence in thought leadership in fields related to new ventures and startups.

Woxsen faculty is dedicated to education and to ensuring that Woxsen’s graduates have the knowledge and skills to be effective as game changing entrepreneurs and business leaders in today’s ever changing business world.

Woxsen supports several key centers for excellence that nurture research in areas related to new enterprise management.

Centre for Management Research (CMR)

Research with an innovative and technologically driven vision. The university research community is committed to preparing students to thrive in a time of Artificial Intelligence, IoT, Blockchain, Quantum computing and Robotics.

Knowledge creation and knowledge dissemination are two core objectives of the CMR. The knowledge created by a university advances education and society at large and can be disseminated with the publication of research output from the university. Therefore, the School of Business has established the Centre for Management Research (CMR) to create world-class research in the management and technology domain.

Vision:

To contribute impactful knowledge to theory and practice with rigorous research in business and management.


Mission:

  • To involve faculty members and students in academic research of high relevance in management practice
  • To collaborate with top universities located in India and abroad for research projects
  • To collaborate with government and private agencies for research projects
  • To contribute to the overall excellence of Woxsen University (WoU)


Objectives:

  • To attain the research output standards and quality defined by WoU.
  • To train and support faculty members, scholars, and students in research activities.
  • To organize events that promote the visibility of research output among the academic community.
  • To motivate faculties and students to publish their research results.


Overview of CMR’s activities:

  • 1. Academic Research
  • 1. Sponsored Research Development
  • 3. Case Study Development & Whitepapers
  • 4. Industry-Academia Connection
  • 5. Coordination of Academic Symposiums/ Conferences/ Summits.




Title

Author(s)

Name of Publication

Nature of Publication/ Output

Year

Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers’ impulse purchase behaviour – Do the store ambience and salesperson interactions really matter?

Dr. Samala Nagaraj

Journal of Retailing and Consumer Services

A Category (ABDC List)

2021

Servitization Research: A review and bibliometric analysis of past achievements and future promises

Dr. Sayantan Khanra

Journal of Business Research

A Category (ABDC List)

2021

Factors affecting consumers’ willingness to subscribe to Over-the-Top (OTT) video streaming services: Evidence from Developing Economy

Dr. Samala Nagaraj

Technology in Society

C Category (ABDC List)

2021

Heritage hotels and customer experience: a text mining analysis of online reviews

Dr. Samala Nagaraj

International Journal of Culture, Tourism ad Hospitality Research

B Category (ABDC Category)

2021

Role of consumer health consciousness, food safety & attitude on organic food purchase in emerging market: A serial mediation model

Dr. Samala Nagaraj

Journal of Retailing and Consumer Services

A Category (ABDC List)

2021

Applications of Artificial Intelligence on Customer Experience and Service Quality of the Banking Sector

Dr. Samala Nagaraj

International Management Review

UGC-Care List

2021

A STUDY ON DIGITAL MARKETING USAGE BY STARTUPS IN HYDERABAD DURING COVID-19 PANDEMIC

Jayanta Chakraborti & Bhaswati Jana

JOURNAL OF ARTS, HUMANITIES AND SOCIAL SCIENCES

UGC-Care List

2021

Bibliometric analysis and literature review of ecotourism: Toward sustainable development

Dr.Sayantan Khanra

Tourism Management Perspectives

A Category (ABDC List)

2021

Factors influencing the adoption postponement of mobile payment services in the hospitality sector during a pandemic

Dr.Sayantan Khanra

Journal of Hospitality and Tourism Management

A Category (ABDC List)

2021

Sector likely to boom post CPVID-19

Prof. Syed Jafar Hassan & Prof. Debdutta Choudhary

Productivity Management

Scopus

2021

Impact of Artificial Intelligence in the Ayushman Bharat scheme

Raul V. Rodriguez

Public Administration and Policy Journal (In Press)

C Category (ABDC List)

2020

Big data analytics in healthcare: a systematic literature review

Dr. Sayantan Khanra

Enterprise Information Systems

A Category (ABDC List)

2020

Barriers Towards the Adoption of Digital Learning Platforms

Dr. Sayantan Khanra

Academy of Marketing Studies Journal

B Category (ABDC List)

2020

A Study On Consumers’ motivations Towards Organic Food Products In India

Dr. Samala Nagaraj

Academy of Marketing Studies Journal

B Category (ABDC List)

2020

Impact of AI and robotics in the tourism sector: a critical insight

Dr.Samala Nagaraj & Dr.Raul V. Rodriguez

Journal of Tourism Futures

C Category (ABDC List)

2020

Sector likely to boom post COVID-19

Prof. Syed Jafar Hassan & Prof. Debdutta Choudhary

Productivity Management

Scopus

2020

Marketing Analytics
for Customer
Engagement: A
Viewpoint

Dr. Samala Nagaraj

International Journal of Information Systems and Social Change (IJISSC)

Peer-Reviewed - IGI Global

2020

Assessment and Optimization of Clean Energy Equity Risks and Commodity Price Volatility Indexes: Implications for Sustainability

AnupamDutta, ElieBouri, DebojyotiDas, David Roubaud

Journal of Cleaner Production

A Category (ABDC List)

2019

Does Bitcoin hedge crude oil implied volatility and structural shocks? A comparison with gold, commodity and the US Dollar

DebojyotiDas, Corlise LieslLe Roux, R.K.Jana, Anupam Dutta

Finance Research Letters

A Category (ABDC List)

2019

Role of Presidential Uncertainties on Hotel Industry

Debojyoti Das, Anupam Dutta, Dr. Amit Bhadra & Dr Md. Gazi Salah Uddin

Annals of Tourism Research

A* Category (ABDC List)

2019

Do Asian emerging stock markets react to international economic policy uncertainty and geopolitical risk alike? A quantile regression approach

M. Kannadashan & Debojyoti Das,

Finance Research Letters

B Category (ABDC Category)

2019

Has Co-Movement Dynamics In Brazil, Russia, India, China And South Africa (Brics) Markets Changed After Global Financial Crisis? New Evidence From Wavelet Analysis

M Kannadashan Debojyoti Das,

Accounting & Finance

C Category (ABDC Category)

2019

Geopolitical Risk, Economic Policy Uncertainty and Tourist Arrival    

Aviral Kumar Tiwari, Debojyoti Das & Anupam Dutta

Tourism Management

A* Category (ABDC List)

2019

Bitcoin's energy consumption: Is it Achilles heel to miners revenue

Debojyoti Das, Anupam Dutta

Economics Letters

A Category (ABDC List)

2019

Geopolitical Risk and Precious Metals   

 Debojyoti Das, M Kannadashan, Puja Bhowmik

Journal of Economic Research

B Category (ABDC Category)

2019

Critique of the linear compensatory approach in customer satisfaction measurement ; an empirical study

Dr. Pushkal Pandey

Theoretical Economics Letters

B Category (ABDC Category)

2019

Relationship between Customer Equity & Customer Loyalty: A Study of Retail Outlets for Consumer Durables

Dr. Amit Bhadra

NMIMS Management Review

Web of Science Indexed International Research Journal

2019

Hedging effectiveness of precious metals across frequencies: Evidence from Wavelet based Dynamic Conditional Correlation analysis

VaneetBhatia, Debojyoti Das & Surya Bhushan Kumar

Statistical Mechanics and its Application

ABS RANK2

2018

Work Life Balance and its impact on family cohesion W.R.T Divorce

Dr. Pallavi & Kaveri C S

International Journal of Management, Technology and Engineering

A peer-reviewed  publications on HRM(UGC Approved)

2018

Layoffs – out spring of today’s world

Dr Pallavi

International Journal of Emerging Technologies and Innovative Research

Directory listed peer reviewed journal, (UGC Approved)

2018

A Study on Leader Behaviour and Perceived Influence Tactics of academic leaders at technical institutions

Dr Pallavi

International Journal of Management Studies

Peer reviewed (UGC Approved)

2018

Net Promoter Score-A Metrics Must for Marketers

Dr. Sanjit Kumar Dash

International Journal of Management, Technology And Engineering

Directory listed peer reviewed journal (UGC Approved)

2018

Influence of Adolescence on Household product purchase decision

Dr. Sanjit Kumar Dash

International Journal of Research in Engineering Applications & Management

(UGC Approved)

2018

An Insight to Gem and Jewellery Industry”

Dr. Sanjit Kumar Dash

International Journal for Neo Classical Research and Development in Management

ISSN 2395 - 4027

2018

Application of Kano Model in Identifying Attributes –A Case Study on School Bus Services

Dr. Sanjit Kumar Dash

International Journal of Management Studies

Peer reviewed (UGC Approved)

2019

A Conceptual Framework for Understanding the Impression Management Strategies Used by Women in Indian Organizations

Dr.  Apurva Sanaria.

South Asian Journal of Human Resources Management

A peer-reviewed scholarly outlet for publications on HRM in and out of South Asia. 

2016

Computational intelligence based hybrid approach for forecasting currency exchange rate. Recent Trends in Information Systems (ReTIS)

Dr. AM Rather.

IEEE 2nd International Conference on Recent Trends Information Systems (ReTIS). 

Conference Paper

2015

Customer Churn Prediction In Banking Industry

Dr. Vishnu-prasad Nagadevara

California Business Review

Ulrich’s International Periodicals Directory listed peer reviewed journal

2015

Application Of Hybrid Methodology To Predict Housing Loan Defaults In India

Dr. Vishnu-prasad Nagadevara

Journal Of International Management Studies

Ulrich’s International Periodicals Directory listed peer reviewed journal

2015

A hybrid intelligent method of predicting stock returns. Advances in Artificial Neural Systems

Dr. AM Rather.

Advances in Artificial Neural Systems

Peer-reviewed, Open Access journal

2014



Core Facilities:

State-of-the-art AI & Robotics Lab



Woxsen Library



Center for Operations Excellence:

While research on entrepreneurship has grown substantially over the past decades, inquiries at the intersection between operations management and entrepreneurship are relatively scarce. However, there are substantial synergies between operations management and other disciplines, and research into how these fields interface is mightily beneficial to the world of entrepreneurs. For instance, operations management involves processes but also relies heavily upon the ability to innovate and operationalize in a dynamic environment. Moreover, operations management and supply chain management can facilitate the creation of sustainable competitive advantage that can lead new businesses to better manage inventory and at the same time efficiently service customers. The center for operational excellence shall support applied research that specifically looks at these synergies. The center will develop research streams that deal with the intersection of operations, and other critical disciplines that entrepreneurs have to deal with.

Center for Social Media Management & Marketing:

The role of marketing is fundamentally changing in a world characterized by a whole new series of tools, whether it be blogs, social networking, or user-generated content. Most organizations today are struggling to adapt to a fundamentally new paradigm in managing their brands, product portfolios and customer relationships. The implications on pricing, channels, advertising, measurement, product design, and media mix are undergoing real scrutiny. In this context, it is important for entrepreneurs to understand the power and perils of social media channels so that they can put these new media to good use for various organizational functions. However, not much is known about entrepreneurial firms can beneficially apply social media for various functions of the firm, and in a cost effective manner. The center support research in the following areas:

A) Understand the role of social networking channels in influencing consumer behavior.
B) Survey how particular companies are using new social networking technologies and develop useful case studies.
C) Conduct seminars and symposiums that discuss the future of marketing in light of 24/7 ubiquitous real-time access to customers and the broad strategic implications of multichannel/multi-device customer experiences and services.
D) Apply the concepts to develop potentially new promotional strategies for real world start-up firms.

Center for Entrepreneurial Strategy:

Strategic management seeks to explain and predict variations in enterprise performance that arise from differing strategies, organizational designs, and environmental conditions. These are all critical aspects of entrepreneurial success. However, current research and teaching material is particularly focused on explicating issues surrounding strategy in large and established organizations. That leaves a large gap in terms of our understanding of how strategy is applied (and evolves) in a start-up firm. The center for entrepreneurial strategy shall support world-class and cross-disciplinary research that will generate teaching material in forms of entrepreneurial strategy related case studies and journal articles much needed in the management space.

Case Study Centre (CSC):

The Woxsen Case Study Centre (CSC), operated by the School of Business in conjunction with the CMR represent a key body in the objective of Alignment with Corporates through projects, case studies and consulting assignments.

The case method is a most powerful way to learn the skills required to manage and to lead where students are introduced to real life implications of the theories taught during classes. Analysing cases forces students to grapple with exactly the kinds of decisions and dilemma managers confront every day. Instead of the traditional educational dynamic inherent in lectures, for example, in which the professor dispenses knowledge and students passively receive it, the case method creates a classroom in which students succeed not by simply absorbing facts and theories, but also by exercising the skills of analysis, synthesis, leadership and teamwork in the face of real problems.

Under the guidance of a faculty member, students work to analyse and synthesize conflicting data and points of view, to define and prioritize goals, to persuade and inspire others who think differently, to think through situations, take decisions with incomplete and uncertain information, and to examine the implications of decisions. The case method comes closest to ‘action learning’ which is also employed by recruiters to screen candidates.

In the above backdrop, the mission of the Woxsen Case Study Centre (CSC) is to prepare participants (students and teachers) for the challenges of management and leadership.

Woxsen Case study Centre is committed to strengthening the case ecosystem not just within Woxsen but also nationally and internationally. In furtherance to this, CSC will work with Woxsen faculty in developing and publishing cases as part of Woxsen’s case collection. The focus of CSC will be on distributing the prepared cases to eminent publishers, case centres and universities such as Harvard Business Publishing, Ivey Publishing, Yale University. Additionally, the CSC will also help in bolstering the case developing skills through organizing seminars, workshops and case writing competitions.

Vision:

To contribute impactful knowledge to theory and practice through enabling innovative pedagogies for effective learning and supporting the writing of business cases.

Mission:

  • To involve faculty members and students in case study research of high relevance to practice
  • To collaborate with top universities in India and abroad for case study development
  • To contribute to the overall excellence of Woxsen University (WoU).


Objectives:

  • Developing, publishing and distributing high-quality India-focused research cases for global consumption.
  • Creating an opportunity to convert business challenges into business cases.
  • Creating a pool of effective case writers and editors.
  • Developing the largest repository of management cases in India.
  • Making quality cases accessible to management teacher at the majority of management institutes/universities/colleges/departments for day-to-day teaching purpose.
  • Creating a virtual community of Institutions and organisation interested in the development of business and management cases.
  • Connecting faculties in various B- schools/ university departments, approved/ unapproved institutions, consultants and industry professional at the individual level to the virtual community for exchange of ideas and opportunity for mutual benefit and growth.
  • Connecting with student bodies for exchanging ideas on new learning pedagogy.


Contact:

research@woxsen.edu.in