Integrated BBA (Hons.)
Session Starts – August 2025
Duration – 5 Years
Residential Degree Program
Regular Admission Round (1) Ends On: 20th February 2025
Making an early career choice has accelerated the shift among focused management aspirants to pursue the integrated BBA (Hons.) + MBA degree. One of the best combinations for a management career, the integrated program offers the opportunity to align higher education to long-term career goals with an array of specializations to choose right at the UG level. The advantage also lies in the fact that by completing the BBA (Hons.) course completion, students would have already developed their areas of interests and can work towards acquiring advanced skills at the MBA level.
Woxsen's 5-Year BBA (Hons.) + MBA (Integrated) program is designed with new-age specializations at both levels, like Business Analytics, Digital Marketing, E-Commerce, Data Science, Artificial Intelligence among other topics. The program offers a world-class academic rigor with a highly industry-oriented curriculum and practice-based learning, preparing students for the contemporary business environment. It instils strong business acumen and inculcates entrepreneurial abilities, providing a robust platform to launch careers with specialized skill sets in the domain of their choice. Students will complete 8 semesters in BBA(Hons.) over the period of 4 years and will directly be admitted to the MBA 2nd year to complete 2 more semesters in their chosen field in the 5th year.
Semester 01
+COURSE |
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Micro Economics |
Environment Education & United Nations Sustainable Development Goals |
Introduction to Business Communication and Etiquette |
History & Cross-Cultural Business Issues |
Managing People & Organizations |
Statistics & Data Analysis |
Consumer Computer Applications |
Semester 02
+COURSE |
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Academic and Research Writing |
Business Model Fundamentals |
Business Law |
Critical Thinking |
Macro Economics |
Social and Behavioral Analysis |
Prompt Engineering |
Semester 03
+COURSE |
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Supply Chain Management in India |
Foreign Language: Spanish |
Introduction to Human Resource Management |
Introduction to Financial Accounting |
Marketing and User Experience(UX) |
Sustainable Design & Innovation |
Social Internship |
Semester 04
+COURSE |
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Financial Reporting & Analysis |
Marketing Research |
Operations Management |
Technology Solutions for Business - Python Programming |
Reflecting Self |
Corporate Internship |
Semester 05
+COURSE | |
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Entrepreneurship & Innovation | |
Introduction to Digital Marketing / Learning & Development / Corporate Finance/ Introduction to Business Intelligence | |
Social Media Marketing / Positive Psychology & Stress Management / Financial Markets and Institutions/ Introduction to AI for Industry | |
Data Analytics for Decision Making / Financial and Insurance Planning Fundamentals | |
Gender Issues in Modern Society | |
International Logistics & Trade |
Semester 06
+COURSE | |
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Advertising / Employment Relations / Retirement Planning & Employee Benefits/ Data Visualization using Tableau | |
Business Strategy | |
Creative Business Cases | |
Retail Management / Negotiation Strategies / Commercial Banking/ Predictive Analytics | |
Sports & Entertainment Marketing / Performance Management / Corporate Finance Models/ Applied Analytics |
Semester 07
+COURSE | |
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Advanced Marketing Management | |
Business in Emerging Markets / Indian Philosophy for Contemporary Leadership / Derivative Markets/ Visual Analytics | |
Content Marketing / Talent Acquisition & Retention / Fixed Income Securities/ Decision Support Systems | |
Existential Dialogues | |
Luxury Marketing / Diversity and Inclusion / Investment Fund Management/ Deep learning for Business Applications | |
Project Synopsis Presentation |
Semester 08
+COURSE | |
---|---|
Dissertation Presentation | |
Business Plan Implementation | |
Creating Disruptive Online Businesses | |
Micro Credit Certification Courses |
Semester 9, 10 & 11 - Marketing Electives
+Semester 9 - Marketing Electives
Course Title |
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Customer Relationship Management |
Advanced Digital Marketing |
Consumer Psychology |
Marketing Analytics |
Strategic Marketing |
Semester 10 - Marketing Electives
Course Title |
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Core: Summer Internship |
Sales & Distribution Management |
Brand Management |
B2B Marketing |
Integrated Marketing Communications |
Services Marketing |
Semester 11 - Marketing Electives
Course Title |
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Global Marketing |
Marketing Metrics |
Rural Marketing |
Semester 9, 10 & 11 - Finance Electives
+Semester 9 - Finance Electives
Course Title |
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Direct Tax |
Security Analysis and Portfolio Management |
Wealth Management |
Corporate Valuations |
Project Appraisal and Financing |
Semester 10 - Finance Electives
Course Title |
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Core: Summer Internship |
Indirect Tax (GST with TALLY) |
Financial Derivatives and Risk Management |
Investment Banking |
Behavioural Finance |
Indian Financial System and Financial Markets |
Semester 11 - Finance Electives
Course Title |
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International Taxation - USA & Europe |
Investment Banking |
Financial Analytics and FinTech with a Capstone Project |
Semester 9, 10 & 11 - Operations Electives
+Semester - 9 Operations Electives
Course Title |
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Project Management with Agile |
Data Visualisation |
Supply Chain Management |
Pricing and Revenue Management |
New Venture Operations |
Semester - 10 Operations Electives
Course Title |
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Core: Summer Internship |
Six Sigma & Quality Management |
Services Operations Management |
Strategy & Technology |
Operations Strategy |
Semester - 11 Operations Electives
Course Title |
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Forecasting Methods for Business |
Product Design |
Strategies for Competitive Advantage |
Semester 9, 10 & 11 - HR Electives
+Semester 9 - HR Electives
Course Title |
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Learning & Development |
Negotiation Strategies |
Employment Relations |
HR Research Methods |
Digital HRM |
International Seminar |
Semester 10 - HR Electives
Course Title |
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Core: Summer Internship |
Diversity and Inclusion |
Talent Management |
Leadership and Change Management |
Human Resource Metrics and Analytics |
Cross Culture and International Human Resource Management |
International Seminar |
Semester 11 - HR Electives
Course Title |
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Existential Dialogues |
Performance Management, Compensation & Benefits |
HR Audit |
International Seminar |
Semester 9, 10 & 11 - Data Science and Artificial Intelligence Electives
+Semester 9 - Data Science and Artificial Intelligence Electives
Course Title |
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Core: Summer Internship |
Python Programming |
Data Visualisation |
AI in Business |
Social Media Analytics |
Foundation of Machine Learning with AWS ( Amazon Web Services) |
Global Industry Project |
Semester 10 - Data Science and Artificial Intelligence Electives
Course Title |
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Core: Summer Internship |
Predictive Analytics using Python |
Big Data for Business Analytics |
Block Chain Application in Business |
Global Industry Project |
Semester 11 - Data Science and Artificial Intelligence Electives
Course Title |
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Global Industry Project |
In a very short period, Woxsen University has achieved the status of All India Top emerging BBA (Hons.) College by Outlook Ranking Survey 2021, making it stand among the best BBA (Hons.) colleges in Hyderabad. The professional degree program will empower students to shape their passion into a career by providing a solid foundation in management and administration and allowing them to choose an area of interest aligned with their career goals. Graduates of the BBA (Hons.) program can look forward to a variety of possibilities for their futures, including the below.
What are the specializations under BBA / BBA (Hons.)?
+To align with the 21st-century skills that are disrupting the current job market, the need-of-the-hour specializations offered at Woxsen make our graduates confident in industry relevance, competitiveness, and job readiness.
What does Woxsen's applied learning cover?
+Woxsen's pedagogy believes in 40% of practical learning through Live Projects, Behavioural & AI Labs, Guest Lectures from Industry Experts, Workshops, International Conferences, and Internships.
What does Global Exposure in Woxsen's BBA / BBA (Hons.) Program include?
+Woxsen’s exclusive International Exchange Program for BBA (Hons.) with 80+ World's Leading Universities is structured to promote international mobility of students for gaining Global Learning Experience. The duration of these programs are 3-6 months depending on the university you choose to study in.
Does Woxsen provide placement assistance?
+Woxsen's dedicated placement cell not only provides assistance for internship & final placement but also prepares students with Interview Skills, Resume Writing, Communication Skills & more. With 100% placement track-record, Woxsen is a name to reckon with amongst recruiters representing leading corporates.
What is the duration of BBA (Hons.) +MBA Program?
+The BBA (Hons.) +MBA Program is a five-year integrated residential program in which you will get your UG as well as PG Degree.
What's the fees structure and scholarship for BBA / BBA (Hons.) Program?
+The BBA (Hons.) Program offered at Woxsen University is a Residential Program. Therefore, the fee structure includes Academic Fees + Accommodation & Food Charges. Download the BBA / BBA (Hons.) Fee Structure click here
Woxsen encourages meritorious students and awards merit scholarship of up to 50% for UG students. To calculate your scholarship, click here
How is the campus life of Woxsen?
+Woxsen University believes in the holistic development of its students as well as academic excellence. The diverse and vibrant student community participates in a variety of activities, including 24 student clubs, events, competitions, and more. Woxsen's sports arena, called "The League," provides a plethora of International Standard facilities for those interested in sports, while the gym caters to fitness enthusiasts. The campus also has cafes and a multi-cuisine restaurant where students can socialize and unwind.
Here’s a sneak peek of what its to be at Woxsen, click here
What are the Accepted Entrance Tests at Woxsen for BBA / BBA (Hons.)?
+To apply for BBA / BBA (Hons.) Program, one must appear for the Woxsen Aptitude Test (WAT) or submit a CUET score followed by Personal Interview. The WAT is an online 2 hours test of 200 marks covering Quantitative Aptitude, English, Reasoning, Reading Comprehension, and General Knowledge. In WAT, no negative marking is incorporated.