Smartphone led data penetration has opened host of opportunities for even conventional businesses. Every business wants to leverage digital marketing tools to promote their business agnostic of their category & size. The Indian E-Commerce space has witnessed lot of excitement over the last decade giving birth to quite a few unicorns like Flipkart, Paytm, Swiggy, Oyo, Ola & others. With the growth of online payment gateway market & mobile wallet, the E-Commerce market is all set to hit USD 200 Billion mark by 2026.
BBA (Hons.) in E-Commerce & Digital Marketing will help you grasp the much-needed skills to create, manage & operate any online business. This program will equip you with the various digital marketing tools & principles used to deliver effective social media campaigns and enable an understanding the various levers available online to promote any business category. With inclusive of digital marketing as a specialization Woxsen is one of the most preferred BBA (Hons.) marketing colleges in Hyderabad.
Semester 01
+| Course |
|---|
| Introduction to Business Communication and Etiquette |
| The World Since 1400 –from Homer and Heidegger to A.I. |
| Environmental Education |
| Theories of Organisatio nal Behaviour |
| Life Skills 1– Working with MS Office |
| Understanding India |
| Understanding UN SDGs |
Semester 02
+| COURSE |
|---|
| Life Skills 2 - Networking &Building |
| Powerful Relationships |
| Academic and Research Writing |
| Managerial Economics |
| Indian Knowledge System |
| Ethics & Philosophy |
| Design Thinking – Basic theory & |
| Capstone Project |
| Digital & Technological Solutions |
Semester 03
+| COURSE |
|---|
| Political Science |
| Business Statistics |
| Introduction to Marketing |
| Introduction to Financial Accounting |
| Urban Design/Product Design |
| Life Skills 3 – Foreign Language: Spanish |
Semester 04
+| COURSE |
|---|
| Reflecting Self |
| Modern Sociology |
| Management Accounting |
| Digital Marketing Basics |
| Business Law – Cases |
| Introduction to Human Resource |
| Management |
Semester 05
+| COURSE | |
|---|---|
| Operations & Supply Chain Management | Digital Marketing Strategy |
| Gender Issues in Modern Society | Data Analytics for Decision-Making |
Semester 06
+| COURSE | |
|---|---|
| Corporate Finance | Information Security and Cyber Ethics |
| Global Economic History from 1900s | E-commerce and Society |
Semester 07
+| COURSE | |
|---|---|
| Term Paper in Humanities | Technology and Social Change |
| Sustainable Operations Management |
Semester 08
+| COURSE |
|---|
| Practice Research Project / Final Dissertation |
| Elective 7 |
Application of fundamental concepts of business and knowledge of management theories and practices to solve business problems
Encourages and improves analytical and critical thinking skills for business decision-making and problem-solving
Use appropriate and supportive technologies to effectively communicate business plans and issues, management concepts, and decisions both in verbal and written format
Equip and demonstrate the use of appropriate techniques for dealing with complex business challenges
Discover various approaches to recognising and resolving business issues in a legal and ethical manner
Learn and prepare for a managerial or entrepreneurial role by acquiring sound management knowledge and industry required skillset
Understand various stakeholders and their interactions and learn about crafting an e-commerce webpage and its future development
Understand search engine algorithms and learn about keyword optimization, create user interface, and develop value-added content
Learn to manage website development, identify relevant content, and understand its requirements and functions
Understand basic concepts, tools and techniques of affiliate marketing and practical implementation of it
Learn about cross-country and cross-industry innovation, how to design and customise campaigns for cultural differences, and how to execute and refine strategies using simulators
Understand and manage marketing campaigns, learn to enhance social media engagement, analyse feedbacks, and develop effective strategies
Gain knowledge of the digital disruptions, main drivers, and use tools to speed-up and harness the power of digital disruption to a company’s advantage
Understand multi & omni channel retail, strategies, technology interfaces, and practical implementations of omni channel strategies
Exposure to components, integrated approach, and implementation of MarTech strategy in the organisations
In a very short period, Woxsen University has achieved the status of All India Top emerging BBA (Hons.) College by Outlook Ranking Survey 2021, making it stand among the best BBA (Hons.) colleges in Hyderabad. The professional degree program will empower students to shape their passion into a career by providing a solid foundation in management and administration and allowing them to choose an area of interest aligned with their career goals. Graduates of the BBA (Hons.) program can look forward to a variety of possibilities for their futures, including the below.
What are the specializations under BBA (Hons.)?
+To align with the 21st-century skills that are disrupting the current job market, the need-of-the-hour specializations offered at Woxsen make our graduates confident in industry relevance, competitiveness, and job readiness.
What does Woxsen's applied learning cover?
+Woxsen's pedagogy believes in 40% of practical learning through Live Projects, Behavioural & AI Labs, Guest Lectures from Industry Experts, Workshops, International Conferences, and Internships.
What does Global Exposure in Woxsen's BBA (Hons.) Program include?
+Woxsen’s exclusive International Exchange Program for BBA (Hons.) with 80+ World's Leading Universities is structured to promote international mobility of students for gaining Global Learning Experience. The duration of these programs are 3-6 months depending on the university you choose to study in.
Does Woxsen provide placement assistance?
+Woxsen's dedicated placement cell not only provides assistance for internship & final placement but also prepares students with Interview Skills, Resume Writing, Communication Skills & more. With 100% placement track-record, Woxsen is a name to reckon with amongst recruiters representing leading corporates.
What is the duration of BBA (Hons.) +MBA Program?
+The BBA (Hons.) +MBA Program is a five-year integrated residential program in which you will get your UG as well as PG Degree.
What's the fees structure and scholarship for BBA (Hons.) Program?
+The BBA (Hons.) Program offered at Woxsen University is a Residential Program. Therefore, the fee structure includes Academic Fees + Accommodation & Food Charges. Download the BBA (Hons.) Fee Structure click here
Woxsen encourages meritorious students and awards merit scholarship of up to 50% for UG students. To calculate your scholarship, click here
How is the campus life of Woxsen?
+Woxsen University believes in the holistic development of its students as well as academic excellence. The diverse and vibrant student community participates in a variety of activities, including 24 student clubs, events, competitions, and more. Woxsen's sports arena, called "The League," provides a plethora of International Standard facilities for those interested in sports, while the gym caters to fitness enthusiasts. The campus also has cafes and a multi-cuisine restaurant where students can socialize and unwind.
Here’s a sneak peek of what its to be at Woxsen, click here
What are the Accepted Entrance Tests at Woxsen for BBA (Hons.)?
+To apply for BBA (Hons.) Program, one must appear for Woxsen Aptitude Test (WAT) or submit CUET score followed by Psychometric Test and Personal Interview. The WAT is an online 1 hour test of 100 marks covering Quantitative Aptitude, English, Reasoning, Reading Comprehension, and General Knowledge. In WAT, no negative marking is incorporated.
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