Specialization: E-Commerce & Digital Marketing
Session Starts – August 2025
Duration – 4 Years
Residential Degree Program
Regular Admission Round (2) Ends On: 24th March 2025
Smartphone-led data penetration has opened a host of opportunities, even for conventional businesses. Every business wants to leverage digital marketing tools to promote their brand, regardless of their category or size. The Indian E-Commerce space has witnessed a lot of excitement over the last decade, giving birth to several unicorns like Flipkart, Paytm, Swiggy, Oyo, Ola, and others. With the growth of the online payment gateway market and mobile wallets, the E-Commerce market is all set to hit the USD 200 billion mark by 2026.
The BBA / BBA (Hons.) program in E-Commerce & Digital Marketing will help you grasp the much-needed skills to create, manage, and operate any online business. This program will equip you with digital marketing tools and principles to deliver effective social media campaigns while understanding the various levers available online to promote businesses across categories. With digital marketing as a specialization, Woxsen is one of the most preferred colleges for BBA / BBA (Hons.) in marketing in Hyderabad.
Semester 01
+| COURSE: BBA(Hons.)/BBA |
|---|
| Micro Economics |
| Environmental Education & United Nations Sustainable Development Goals |
| Introduction to Business Communication and Etiquette |
| History & Cross-Cultural Business Issues |
| Managing People & Organizations |
| Statistics & Data Analysis |
| Consumer Computer Applications |
Semester 02
+
| COURSE: BBA(Hons.)/BBA |
|---|
| Academic and Research Writing |
| Business Model Fundamentals |
| Business Law |
| Critical Thinking |
| Macro Economics |
| Social and Behavioral Analysis |
| Prompt Engineering |
Semester 03
+
| COURSE: BBA(Hons.)/BBA |
|---|
| Supply Chain Management in India |
| Foreign Language: Spanish |
| Introduction to Human Resource Management |
| Introduction to Financial Accounting |
| Marketing & User Experience (UX) |
| Sustainable Design & Innovation |
| Social Internship |
Semester 04
+
| COURSE: BBA(Hons.)/BBA |
|---|
| Financial Reporting & Analysis |
| Marketing Research |
| Operations Management |
| Technology Solutions for Business - Python Programming |
| Reflecting Self |
| Corporate Internship |
Semester 05
+
| COURSE: BBA(Hons.)/BBA |
|---|
| Data Analytics for Decision-Making |
| Entrepreneurship & Innovation |
| Introduction to Digital Marketing |
| Gender Issues in Modern Society |
| International Logistics & Trade |
Semester 06
+| COURSE: BBA(Hons.)/BBA | |
|---|---|
| Artificial Intelligence and Machine Learning in Business | |
| Business Strategy | |
| Creative Business Cases | |
| Customer Relationship Management | |
| Website Development Strategies & E-Commerce | |
Semester 07
+| COURSE: BBA(Hons.) | |
|---|---|
| Advanced Marketing Management | |
| Social Media Marketing | |
| Visual Analytics | |
| Existential Dialogues | |
| Leadership & Change Management | |
| Project Synopsis Presentation | |
Semester 08
+| COURSE: BBA(Hons.) |
|---|
| Dissertation Presentation |
| Business Plan Implementation |
| Creating Disruptive Online Businesses |
| Micro Credit Certification Courses |
Application of fundamental concepts of business and knowledge of management theories and practices to solve business problems
Encourages and improves analytical and critical thinking skills for business decision-making and problem-solving
Use appropriate and supportive technologies to effectively communicate business plans and issues, management concepts, and decisions both in verbal and written format
Equip and demonstrate the use of appropriate techniques for dealing with complex business challenges
Discover various approaches to recognising and resolving business issues in a legal and ethical manner
Learn and prepare for a managerial or entrepreneurial role by acquiring sound management knowledge and industry required skillset
Understand various stakeholders and their interactions and learn about crafting an e-commerce webpage and its future development
Understand search engine algorithms and learn about keyword optimization, create user interface, and develop value-added content
Learn to manage website development, identify relevant content, and understand its requirements and functions
Understand basic concepts, tools and techniques of affiliate marketing and practical implementation of it
Learn about cross-country and cross-industry innovation, how to design and customise campaigns for cultural differences, and how to execute and refine strategies using simulators
Understand and manage marketing campaigns, learn to enhance social media engagement, analyse feedbacks, and develop effective strategies
Gain knowledge of the digital disruptions, main drivers, and use tools to speed-up and harness the power of digital disruption to a company’s advantage
Understand multi & omni channel retail, strategies, technology interfaces, and practical implementations of omni channel strategies
Exposure to components, integrated approach, and implementation of MarTech strategy in the organisations
In a very short period, Woxsen University has achieved the status of All India Top emerging BBA (Hons.) College by Outlook Ranking Survey 2021, making it stand among the best BBA (Hons.) colleges in Hyderabad. The professional degree program will empower students to shape their passion into a career by providing a solid foundation in management and administration and allowing them to choose an area of interest aligned with their career goals. Graduates of the BBA (Hons.) program can look forward to a variety of possibilities for their futures, including the below.
What are the specializations under BBA / BBA (Hons.)?
+To align with the 21st-century skills that are disrupting the current job market, the need-of-the-hour specializations offered at Woxsen make our graduates confident in industry relevance, competitiveness, and job readiness.
What does Woxsen's applied learning cover?
+Woxsen's pedagogy believes in 40% of practical learning through Live Projects, Behavioural & AI Labs, Guest Lectures from Industry Experts, Workshops, International Conferences, and Internships.
What does Global Exposure in Woxsen's BBA / BBA (Hons.) Program include?
+Woxsen’s exclusive International Exchange Program for BBA (Hons.) with 80+ World's Leading Universities is structured to promote international mobility of students for gaining Global Learning Experience. The duration of these programs are 3-6 months depending on the university you choose to study in.
Does Woxsen provide placement assistance?
+Woxsen's dedicated placement cell not only provides assistance for internship & final placement but also prepares students with Interview Skills, Resume Writing, Communication Skills & more. With 100% placement track-record, Woxsen is a name to reckon with amongst recruiters representing leading corporates.
What is the duration of BBA (Hons.) +MBA Program?
+The BBA (Hons.) +MBA Program is a five-year integrated residential program in which you will get your UG as well as PG Degree.
What's the fees structure and scholarship for BBA / BBA (Hons.) Program?
+The BBA (Hons.) Program offered at Woxsen University is a Residential Program. Therefore, the fee structure includes Academic Fees + Accommodation & Food Charges. Download the BBA / BBA (Hons.) Fee Structure click here
Woxsen encourages meritorious students and awards merit scholarship of up to 50% for UG students. To calculate your scholarship, click here
How is the campus life of Woxsen?
+Woxsen University believes in the holistic development of its students as well as academic excellence. The diverse and vibrant student community participates in a variety of activities, including 24 student clubs, events, competitions, and more. Woxsen's sports arena, called "The League," provides a plethora of International Standard facilities for those interested in sports, while the gym caters to fitness enthusiasts. The campus also has cafes and a multi-cuisine restaurant where students can socialize and unwind.
Here’s a sneak peek of what its to be at Woxsen, click here
What are the Accepted Entrance Tests at Woxsen for BBA / BBA (Hons.)?
+To apply for BBA / BBA (Hons.) Program, one must appear for the Woxsen Aptitude Test (WAT) or submit a CUET score followed by Personal Interview. The WAT is an online 2 hours test of 200 marks covering Quantitative Aptitude, English, Reasoning, Reading Comprehension, and General Knowledge. In WAT, no negative marking is incorporated.
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