The dynamic world of 21st century business is as disruptive as it is accessible. The unrelenting innovation and technological advancements are commanding over the realms of businesses & industries. The anticipated industrial revolution will see more of man and machine coming together and improving the efficiency of manufacturing & production. This means that the business world is bound to go through remarkable changes and is asking for different type of leadership, that embraces reality.

The General BBA program will reiterate the broader perspective of business. Students will develop an in-depth understanding of the four core areas of business management which are Marketing, Finance, HR & Operations.

Program Highlights

• Right mix of theory & practical concepts from top notch faculty


• Internships | Case Studies | Group Assignments


• Opportunity to register for the Trade Tower Program


• #Unicorn Calling: Learn & Network with some of the leading Entrepreneurs


• Woxsen Leadership Series: Learn & Network with some of the visionary leaders

• Learn the fundamentals of business planning, strategy and execution


• Develop knowledge, skills and ability needed to meet the new age requirements of global business environment


• Learn the nuances of each functional domain, the fundamental concepts, theory of business practice and its application in various business scenarios


• Develop sound business acumen, hone your marketing skills, financial management, run operations & understand the importance of human resource development


• Develop the ability to think critically, analyse problems quantitatively & provide relevant solutions


• Understand the financial management & learn the various aspects of fund sourcing to fuel business growth


• Develop your written & verbal skills as you represent your business at national & international platforms

• Business Strategist


• Marketing Manager


• Marcom/ Trade Marketing

• Investment Banker


• Financial Analyst


• Relationship Manager

HR & Operations


• HR Manager


• L&D Manager


• Operations & Logistics Manager Supply Chain Manager

Smartphone led data penetration has opened host of opportunities for even conventional businesses. Every business wants to leverage digital marketing tools to promote their business agnostic of their category & size. The Indian E-Commerce space has witnessed lot of excitement over the last decade giving birth to quite a few unicorns like Flipkart, Paytm, Swiggy, Oyo, Ola & others. With the growth of online payment gateway market & mobile wallet, the E-Commerce market is all set to hit USD 200 Billion mark by 2026.

BBA in E-Commerce & Digital Marketing will help you grasp the much needed skills to create, manage & operate any online business. This program will equip you with the various digital marketing tools & principles used to deliver effective social media campaigns and enable an understanding the various levers available online to promote any business category.

Program Highlights

• Right mix of theory & practical concepts from top notch faculty


• Internships | Case Studies | Group Assignments


• Opportunity to register for the Trade Tower Program


• Woxsen Leadership Series: Learn & Network with some of the visionary leaders


• Capstone Project

• Understand the various levers & tools available to promote your business online


• Gain knowledge on planning, budgeting and developing an E-Commerce platform for business growth


• In-depth knowledge about the various Website development strategies


• Understand the various different digital marketing channels, affiliate marketing, SEO, SEM and content creation strategies.


• Learn to use various marketing tools offered by Google


• Gain thorough knowledge & application of latest programming languages like R, Python etc.


• Develop an expertise to deploy an integrated Digital Marketing & Communication strategy & budgetary planning

• E-Business Expertt


• Account Manager


• Social Media Manager


• Customer Relations Manager


• SEO Professional


• Business Analyst


• Content Manager


• Project Manager


• Digital Marketing

Every business churns out huge amount of data on daily basis but data in itself is merely facts and figures. Data analysis helps organizations harness their data to understand business problems, and also use it to identify new opportunities for growth leading to smarter decision making. Artificial Intelligence can further help draw insights from complex data sets and is particularly relevant across industries & functions.

BBA in Data Science & Artificial Intelligence is designed to help learners acquire latest knowledge and skills in emerging technologies like Data Science, Visualization, Management reporting etc. This program will help you understand how AI driven businesses can deliver efficient & effective business results, analyse, forecast & power business value with the use of Data Science.

Program Highlights

• Applied learning using the latest Software & tools


• Data Science & Artificial Intelligence Lab


• Internships | Cases Studies | Group Assignments


• Woxsen Leadership Series: Learn & Network with some of the visionary leaders


• Capstone Project

• Understand how Data Analytics can help you make smarter business decisions


• Learn Data or a real life dataset and apply machine learning techniques


• Application and use cases of AI & ML in varied business scenarios across industries


• Learn the fundamentals of Deep learning and reinforcement learning


• Understand Predictive analytical models & their application in business scenarios


• Gain thorough knowledge & application of latest programming languages like R, Python etc.

• Data Scientist


• Data Business Analyst


• Machine Learning Engineer


• Quantitative Analyst


• Big Data Analyst


• Database Administrator


• Retail Sales Analyst


• Business Intelligence and Analytics Consultant

Entrepreneurs help spur economic growth, contribute towards innovation, expand sectors & bring social change. This program aims at developing knowledge, skills & ability of the individuals who want to start or expand their business. This program will harness your entrepreneurial mindset & transform you to an entrepreneur capable of donning multiple hats as you build your enterprise and scale new heights.

Program Highlights

• Live the Life of an entrepreneur as you take a close peek into all the functions of management like Marketing, Finance, Operations & HR


• Get an opportunity to interact with the Visionary leaders through our unique platforms like #Unicorn Calling, My First Billion Series


• Learn how to make a Shark Tank pitch to the Investors with the help of Woxsen’s Trade Tower

• Understand the fundamentals of entrepreneurship, business & its core functions


• Understand the various aspects of entrepreneurship in a global context


• Identify business opportunities and create business plan


• Develop the ability to manage short term & long term objectives for future business expansion


• Develop the ability to leverage data analytics for smart business decisions


• Understand the financial modelling & learn the aspects of funding through the various stages of business growth


• Gain an understanding on the various business laws and other statutory requirements for running the Business


• Develop your written & verbal skills as you represent your business at national & international platforms

• Business Owner (Family Business/ Start-up)


• Business Consultant


• New Venture Developer


• Global Business Manager

Financial Services Sector is the primary driver of a nation's economy. It provides free flow of capital and liquidity in the marketplace. The BFSI (Banking, Financial Services, and Insurance) industry is poised for an exponential growth with the potential to become the third largest banking industry in the world by 2025 according to KPMG-CII report.

Today, we’re witnessing pioneering trends in banking and finance – from omnichannel banking to AI and Blockchain-powered financial services – that focus on revolutionizing BFSI processes by placing customers at the heart of their present and future strategies.

Bachelor of Business Administration in Financial Services will empower you with in-depth knowledge of Financial Services and Insurance Sector. The program covers modules like security analysis, capital & derivatives markets, financial management, risk management and more which will equip student with the required skillset to deal with financial challenges faced by any industry, sector or client.

Program Highlights

• Right mix of theory & practical concepts from top notch faculty


• International student exchange with leading global universities


• Internships | Case Studies | Group Assignments


• Opportunity to register for the Trade Tower Program


• Capstone Project

• Exhibit a broader understanding of the various types of financial services like banking service, investment services, insurance services, tax and accounting services and more.


• Exhibit deeper understanding of the role of financial management in business firms analytical ability to develop and utilize accounting data, financial data, and other information to solve complex business problems


• Develop an in-depth understanding of financial markets and institutions and their roles in businesses and how it impacts GDP and global economy.


• Demonstrate understanding in technical analysis of past market data, primarily price and volume to forecasting price movements through applied learning and unique pedagogical methods of Woxsen.

• Investment Banker


• Portfolio Management


• Investment Analyst


• Capital Advisor Analyst


• Finance and accounting Analyst


• Budget Analyst