Dr. Raul V Rodriguez
C0001
Higher education in India has undergone significant transformation over the past few decades. The country has emerged as a major player in the global education industry, with its universities and institutes attracting st...
Rakesh Gandla & Lalith Kumar Vemali
C0002
In the world of branding, using symbols and signs effectively is essential to developing a powerful and recognisable identity. Semiotics, the study of signs, symbols, and how they are interpreted, is important in forming...
Lalith Kumar Vemali & Rakesh Gandla
C0003
Circular economy is an emerging approach to economic growth that aims to keep resources in use for as long as possible, by designing out waste and pollution, and regenerating natural systems. Fast Moving Consumer Goods (...
Dr. A. Sreelatha, Dr. Gyandeep Choudhary
C0007
There has been a lot of discussion about how to incorporate AI into legal decision-making. The purpose of this research is to investigate the potential positive outcomes and potential negative consequences of using artif...
A Naga Sai Purushotham, Dr. P. Swami Sairam
C0004
Metaverse is a community-owned online digital platform that enables augmented reality and virtual reality interaction between users. It does not belong to a single dealer and is not dependent on any specific hardware. ...
Rithika Reddy, Shweta Prasad, Keerthana Lakkapragada
C0005
Interior Design is a diverse field. ‘By its very nature, design aims at solving problems by intervening in a specific way. It also involves a multitude of people to work with. ‘An interior designer’s role is to p...
Rushabh Trivedi
C0006
The article discusses a specific individual behaviour know as phubbing (Phone + Snubbing) that can be described as the extent to which individuals are distracted and preoccupied because of their cell phone in the presenc...
Sergio Hernández Rocha, Juan David Ardila Suárez, Víctor Fonseca, Yessika Martínez, Julián D. Cortés
C0008
Research collaboration between the private sector and academia is one of the core aspects to solve complex problems through science, technology and innovation....
Dr Vijayendra Gupta Professor, School of Business, Woxsen University
C0010
The world as known to everyone, is continually changing. One of the fundamental drivers is digital transformation. Digitalization in retail business is pervasive...
Dr Shruti Choudhary, Associate Professor, School of Business, Woxsen University Mr. Kulbir Singh, Sr. Director, Rooftop Digital
COO11
Remember the days when a celebrity endorsement could single-handedly launch a brand? Today's consumers are savvier, demanding authenticity and connection from the voices they trust. ...
Dr. Ch Siddharth Nanda, Associate Professor, School of Business, Woxsen University
C0012
Neuromarketing, a revolutionary subject that combines neuroscience with marketing, aims to comprehend the complexities of consumer behaviour by investigating the human ...
Dr Shruti Choudhary, Associate Professor, School of Business, Woxsen University Mr. Kulbir Singh, Sr. Director, Rooftop Digital
COO13
When you visualize what artificial intelligence (AI) ...
Shakeb Akhtar1, Assistant Professor and Program Director (MBA-FS), School of Business, Woxsen University, Hyderabad, India Mahfooz Alam2, Faculty Instructor University of the People, Pasadena, CA, USA Abdullah Sheikh3, Procurement Officer –compliance, Emirates Flight catering, Aviation
C0014
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Naseema N1, Research Scholar, School of Business, Woxsen University, Hyderabad, India Shakeb Akhtar2, Assistant Professor and Program Director (MBA-FS), School of Business, Woxsen University, Hyderabad, India Mohammad Saquib Siddiqui3, Manager, Evalueserve, India
C0015
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Dr. Padmaja Bhujabal Assistant Professor, School of Business Woxsen University Email: padmaja.bhujabal@woxsen.edu.inMr. Swapnasarit Pradhan Manager, Canara Bank Email: swapnasarit.pradhan6@gmail.com
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Beauty Pandey School of Sciences, Woxsen University, Hyderabad-502345, India.Corresponding Author Email: beauty.pandey@woxsen.edu.in, pandey.beauty@gmail.com
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Dr. Ch Siddharth Nanda, Associate Professor, SOB, Woxsen University
Kanchan Bose, Regional Manager L&D, Spencer’s (RP-Sanjiv Goenka Group)
In the fast-paced digital landscape, marketers are always looking for new methods to engage audiences and create distinctive brand experiences. Augmented Reality (AR) has emerged ...
Anjana J Nair & Sreenath Prakash
The implementation of computational parametric tools in urban design is one of the most popular approaches to implementing innovative solutions for issues related to urbanization and climate change. These technologies ...
Gatecha Nishant Pankajbhai, Barot Grishma Vipul
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