Innovating Higher Education in India: Addressing Accessibility, Afford...

Dr. Raul V Rodriguez
C0001

Higher education in India has undergone significant transformation over the past few decades. The country has emerged as a major player in the global education industry, with its universities and institutes attracting st...

Consumer Behavior

Semiotics and Brand Perception: How Symbols and Signs Influence Consum...

Rakesh Gandla & Lalith Kumar Vemali
C0002

In the world of branding, using symbols and signs effectively is essential to developing a powerful and recognisable identity. Semiotics, the study of signs, symbols, and how they are interpreted, is important in forming...

Sustainable Economy

Creating a Sustainable Future: The Circular Economy in India's FMCG Se...

Lalith Kumar Vemali & Rakesh Gandla
C0003

Circular economy is an emerging approach to economic growth that aims to keep resources in use for as long as possible, by designing out waste and pollution, and regenerating natural systems. Fast Moving Consumer Goods (...

Exploring The Use of AI In Legal Decision Making: Benefits and Ethical...

Dr. A. Sreelatha, Dr. Gyandeep Choudhary
C0007

There has been a lot of discussion about how to incorporate AI into legal decision-making. The purpose of this research is to investigate the potential positive outcomes and potential negative consequences of using artif...

Metaverse and its potential applications...

A Naga Sai Purushotham, Dr. P. Swami Sairam
C0004

Metaverse is a community-owned online digital platform that enables augmented reality and virtual reality interaction between users. It does not belong to a single dealer and is not dependent on any specific hardware. ...

From Academia to Practice: A Case Study of Godiva and Shoyu...

Rithika Reddy, Shweta Prasad, Keerthana Lakkapragada
C0005

Interior Design is a diverse field. ‘By its very nature, design aims at solving problems by intervening in a specific way.  It also involves a multitude of people to work with. ‘An interior designer’s role is to p...

Smartphone or Smart Behaviour? The role of Phubbing in workplace...

Rushabh Trivedi
C0006

The article discusses a specific individual behaviour know as phubbing (Phone + Snubbing) that can be described as the extent to which individuals are distracted and preoccupied because of their cell phone in the presenc...

Uncovering university-industry collaboration: a milestone towards suc...

Sergio Hernández Rocha, Juan David Ardila Suárez, Víctor Fonseca, Yessika Martínez, Julián D. Cortés
C0008

Research collaboration between the private sector and academia is one of the core aspects to solve complex problems through science, technology and innovation....

Digital economy and retail entrepreneurship – problems, prosperity, ...

Dr Vijayendra Gupta Professor, School of Business,
Woxsen University
C0010

The world as known to everyone, is continually changing. One of the fundamental drivers is digital transformation. Digitalization in retail business is pervasive...

Influencer Marketing: Trends, Strategies, and Future Outlook...

Dr Shruti Choudhary, Associate Professor, School of Business, Woxsen University
Mr. Kulbir Singh, Sr. Director, Rooftop Digital
COO11

Remember the days when a celebrity endorsement could single-handedly launch a brand? Today's consumers are savvier, demanding authenticity and connection from the voices they trust. ...

Unveiling the Consumer Mind: Neuromarketing Insights for Strategic Eng...

Dr. Ch Siddharth Nanda, Associate Professor, School of Business, Woxsen University
C0012

Neuromarketing, a revolutionary subject that combines neuroscience with marketing, aims to comprehend the complexities of consumer behaviour by investigating the human ...

Redefining Engagement: The Role of Artificial Intelligence in Modern M...

Dr Shruti Choudhary, Associate Professor, School of Business, Woxsen University
Mr. Kulbir Singh, Sr. Director, Rooftop Digital
COO13

When you visualize what artificial intelligence (AI) ...

Role of Technology in Modern Education System: Addressing Accessibilit...

Shakeb Akhtar1, Assistant Professor and Program Director (MBA-FS), School of Business, Woxsen University, Hyderabad, India
Mahfooz Alam2, Faculty Instructor University of the People, Pasadena, CA, USA
Abdullah Sheikh3, Procurement Officer –compliance, Emirates Flight catering, Aviation
C0014

...

Navigating the Future: Small Bank, Big Wins – A Tale of Fintech Triu...

Naseema N1, Research Scholar, School of Business, Woxsen University, Hyderabad, India
Shakeb Akhtar2, Assistant Professor and Program Director (MBA-FS), School of Business, Woxsen University, Hyderabad, India
Mohammad Saquib Siddiqui3, Manager, Evalueserve, India
C0015

...

Consumer Behaviour in a Shifting Economic Landscape: A White Paper...

Dr. Padmaja Bhujabal Assistant Professor, School of Business Woxsen University Email: padmaja.bhujabal@woxsen.edu.in
Mr. Swapnasarit Pradhan Manager, Canara Bank Email: swapnasarit.pradhan6@gmail.com

...

Women in STEM: Shattering Barriers Reshaping the Future...

Beauty Pandey School of Sciences, Woxsen University, Hyderabad-502345, India.
Corresponding Author Email: beauty.pandey@woxsen.edu.in, pandey.beauty@gmail.com

...

Augmented Reality: Transforming Brand Experience...

Dr. Ch Siddharth Nanda, Associate Professor, SOB, Woxsen University
Kanchan Bose, Regional Manager L&D, Spencer’s (RP-Sanjiv Goenka Group)

In the fast-paced digital landscape, marketers are always looking for new methods to engage audiences and create distinctive brand experiences. Augmented Reality (AR) has emerged ...

 Climate  Change

Parametric Design for Adaptive and Resilient Urban Structures: Respond...

Anjana J Nair & Sreenath Prakash

The implementation of computational parametric tools in urban design is one of the most popular approaches to implementing innovative solutions for issues related to urbanization and climate change. These technologies ...

Sustainable Workforce Strategies for Rural Manufacturing...

Gatecha Nishant Pankajbhai, Barot Grishma Vipul

...

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