Woxsen University showcased as Case Study of Modern Marketing in Dr. Philip Kotler’s Newly Launched book - Essentials of Modern Marketing

Jan 19, 2024

We are proud to announce that Woxsen University has been showcased as a Case Study of Modern Marketing in Dr. Philip Kotler's newly launched book, Essentials of Modern Marketing.

The case study, titled "Woxsen University – Breaking the clutter with Modern Marketing Techniques," emphasizes the university's strategic prowess in marketing mix and the marketing planning process.

In addition to the book launch that took place at St. Claret College, Bengaluru, a riveting Panel Discussion on 'New Trends in Marketing' was held. Mr. Vishal Khurma, CEO of Woxsen University, said that this case study is a testament to Woxsen's strategic foresight, adaptability, and consistent brand efforts.

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