Program Curriculum
Session Starts – August 2024
Duration – 2 Years
Residential Degree Program
Drive innovation in businesses through the power of analytics. Equip yourself with vital skills to make practical and data-driven decisions.
The unique curriculum of the MBA (Business Analytics) program at Woxsen University focuses on the holistic application of business analytics alongside management, marketing, finance, and much more. The formative semesters expose the learners to the fundamentals of business analytics, empowering them with statistical, research, analytical as well as relevant mathematical capabilities. At the same time, the program facilitates in-depth learning in the areas of Marketing, Finance, HR and Operations.
In the advanced semesters, students are exposed to several more courses in Data & Business Analytics, tools and applications. Additionally, students may choose an area of specialization in business functions. This combination creates a powerful blend of functional capabilities backed by competencies in data science that can be applied across the different areas of business.
Specializations
Marketing | Finance | Human Resource (HR) | Analytics
Students also have the opportunity to pursue a wide range of industry certifications as part of the MBA (Business Analytics) degree program. These include:
IBM Cognos l IBM Watson l Cloud Computing l Tableau l SAS l ITIL l AWS l PMS
As students advance through the programme, they are able to build the expertise to pursue new roles within their organizations and also move into new opportunities in the technology and analytics sector.
Term 1
+| Course Title |
|---|
| Introduction to Python Programming |
| Introduction To Marketing Managment |
| Business Statistics |
| Managerial Economics |
| Data Insights and Visualization |
| Accounting for Managers |
| Managerial Communication |
| International Seminar |
Term 2
+| Course Title |
|---|
| Entrepreneurship and Innovation |
| Business Research Methods |
| Business Analytics with R Programming |
| Corporate Finance |
| Reflecting Self |
| Introduction to Machine Learning |
| International Seminar |
Term 3
+| Course Title |
|---|
| Cyber Law |
| Human Resources Management |
| SQL / NoSQL Based Data Architectures |
| Digital Marketing & Web Analytics |
| NLP, Text Mining and Semantic Analysis |
| Mini Industry Project |
| International Seminar |
Term 4
+| Course Title |
|---|
| Social Media Analytics |
| Neural Networks and Deep Learning with Capstone project |
| People Analytics |
| Marketing Analytics (Marketing Electives) |
| Advanced Digital Marketing (Marketing Electives) |
| Customer Relationship Management (Marketing Electives) |
| Consumer Psychology (Marketing Electives) |
| Strategic Marketing (Marketing Electives) |
| Security Analysis and Portfolio Management (Finance Electives) |
| Direct Tax (Finance Electives) |
| Wealth Management (Finance Electives) |
| Corporate Valuations (Finance Electives) |
| Project Appraisal and Financing (Finance Electives) |
| Learning and Development (HR Electives) |
| Negotiation Strategies (HR Electives) |
| Employment Relations (HR Electives) |
| HR Research Methods (HR Electives) |
| Digital HRM (HR Electives) |
| International Seminar |
Term 5
+| Course Title |
|---|
| AI and Big Data for Business Applications with Capstone Project |
| Supply Chain Analytics |
| Finance Analytics (Finance Electives) |
| Blockchain Applications in Finance (Finance Electives) |
| Indirect Tax (GST with TALLY) (Finance Electives) |
| Financial Derivatives and Risk Management (Finance Electives) |
| Investment Banking (Finance Electives) |
| Advanced Corporate Finance (Finance Electives) |
| Indian Financial System and Financial Markets (Finance Electives) |
| AI in Retail and FMCG (Marketing Electives) |
| Pricing Analytics |
| Sales & Distribution Management (Marketing Electives) |
| Brand Management (Marketing Electives) |
| B2B Marketing (Marketing Electives) |
| Integrated Marketing Communications (Marketing Electives) |
| Services Marketing (Marketing Electives) |
| Diversity and Inclusion (HR Electives) |
| Talent Managment (HR Electives) |
| Leadership and Change Management (HR Electives) |
| Human Resource Metrics and Analytics (HR Electives) |
| Cross Culture and International Human Resource Management (HR Electives) |
| International Seminar |
Term 6
+| Course Title |
|---|
| Metaverse, AR, VR for Business |
| Global Industry Project |
| Sports Analytics with Capstone Project (Analytics Electives) |
| Healthcare Analytics with Capstone project (Analytics Electives) |
| International Seminar |
The MBA program prepares students to meet the challenges of a data-driven economy, arming them with the tools and knowledge to use data to grow in any industry. Students of the program graduate with a broad knowledge base and analytical skillset necessary to advance their careers in today’s data-driven, analytics-focused business environment.
Graduates of the program can look forward to diverse roles in a variety of areas, including:
What are the specializations under MBA?
+Woxsen University's Master of Business Administration (MBA) program fosters an entrepreneurial spirit and an innovative mindset while also teaching functional skills in Marketing, Finance, Operations, and Strategy. Beginning with fundamental business concepts, it offers three major specializations
What does Woxsen's applied/practical learning cover?
+Woxsen's pedagogy believes in 40% of practical learning through State-of-the-art Labs including the Iconic Bloomebrg Lab, Live Projects, Industry Interaction through Guest Lectures, Webinars and Seminars, International Conferences, and Internships.
What does Global Exposure in Woxsen's MBA Programs include?
+Woxsen’s exclusive International Exchange Program for MBA Programs with 100+ World’s Leading B-Schools/Universities is structured to promote international mobility of students for gaining Global Learning Experience. The duration of these programs are 3-6 months depending on the university you choose to study in.
Does Woxsen provide placement assistance?
+Woxsen has a dedicated placement cell that assists with internship and final placement. Woxsen is a name to know among recruiters representing leading corporations, with a 100% placement track record in its PG flagship programs. The dedicated placement cell works year-round to help students with summer internships and final placements.
Over 131 prominent leading corporates came together for the MBA 2023 placement drive. The students were successfully placed with the highest CTC of 17 LPA, the top 20% average CTC of 14.05 LPA, and the median CTC of 9.09 LPA. Woxsen is a name to reckon with amongst recruiters representing leading corporates.
Does Woxsen provide scholarship?
+Woxsen encourages meritorious students and awards scholarship of up to 50% for PG students. To calculate your scholarship, click here
What's the fees structure for MBA Program?
+The MBA Program offered at Woxsen University is a Residential Program. Therefore, the fee stucture includes Academic Fees + Accommodation & Food Charges. Download the MBA Fee Structure click here
How is the campus life at Woxsen?
+Woxsen University believes in the holistic development of its students as well as academic excellence. The diverse and vibrant student community participates in a variety of activities, including 24 student clubs, events, competitions, and more. Woxsen's sports arena, called "The League," provides a plethora of International Standard facilities for those interested in sports, while the gym caters to fitness enthusiasts. The campus also has cafes and a multi-cuisine restaurant where students can socialize and unwind.
Here’s a sneak peek of what is to be at Woxsen, click here
What are the Accepted Entrance Tests for MBA Programs at Woxsen?
+To apply for MBA Programs at Woxsen University, one must either submit the following entrance test score - NMAT, CAT, XAT, GMAT, GRE, CMAT or WAT (Woxsen Aptitude Test).
For candidates not possessing any of the above national test scores, shall appear for WAT.
WAT is a 70-minute online test with 45 questions. The total score of the test is 1000 marks.
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