As part of our Integrated Industry Business Communication course, our students took on the challenge of building a brand from the ground up. From concept to identity, they created Aakar, a sustainable footwear brand rooted in conscious design and responsible choices. The project went beyond product creation, focusing on brand purpose, positioning, communication strategy, and integrating sustainability in a way that is honest, practical, and impactful. This hands-on experience reflects Woxsen’s commitment to industry-relevant learning, creativity, collaboration, and real-world brand thinking—preparing students to translate ideas into meaningful impact beyond the classroom.
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