Woxsen University hosted Mr. Cosme Almeida for an insightful workshop on Brand Evaluation and Strategic Brand Management.
Scholars explored how branding goes beyond marketing to become a strategic, financial, and ethical responsibility.
Key themes included:
• Brand valuation and competitive advantage
• Emotional value and consumer loyalty
• Counterfeiting and brand protection
• Market value vs. book value
• Ethics as the foundation of long-term brand trust
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