Hosting the Woxsen International Conference on Case Study Research and Teaching Practices 2026 (WICCT’26), in collaboration with European Business School and Wrocław University of Economics and Business. The conference focuses on reimagining case methodology in the age of AI and digital transformation.
Centred on “Reimagining Case Methodology in the Age of AI, Digital Transformation, and Emerging Market Dynamics,” the conversations explore how AI is reshaping the way cases are written, taught, and experienced, while also examining how real-time data and digital tools are making learning more immersive and responsive. There is a strong focus on building more context-rich, emerging market narratives and rethinking traditional case formats to keep pace with rapidly evolving business realities.
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