Woxsen School Of Business organized a Marketing Conclave with the theme ‘Changing Marketing Landscape – Practitioner’s Perspective’ which witnessed very relevant industry inputs from five business leaders, Ms Anooja Bashir, CEO & Co-Founder, FlexiCloud.in; Mr. G. Ravindran Reddy, Consultant and Ex. Vice President – Marketing of Hogar Controls; Mr. Preetam Patnaik, Head Of Marketing, CCL Products (India) Limited; Brigadier Inder Sethi, Head Of Faculty, College Of Defence Management; Mr. Harshavardhan Gaddalae, Managing Director, Medha Research and Consulting Private Limited.
The leaders sensitized the students about the changing marketing landscape delving into the technological interventions, especially AI and ML in marketing functions.
The panel of guests explored the strength of brands to be relevant to the consumer in the times when the conversations are moving from target groups to personalization of offerings.
Data capturing and using the same to realise the goals of organizations by reaching the sentiments of the consumers have been discussed. Woxsen University thanks all the guests for their participation and valuable contribution.
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