Master’s in Product Design Innovation

Overview

The Master of Design in Product Design & AI-Enabled Innovation at Woxsen University prepares designers to work at the intersection of human-centred design, emerging technology and strategic product thinking. The program focuses on translating user and market insights into AI-supported product visions, prototypes and commercially viable outcomes.

Across four semesters, the curriculum integrates UX foundations, cognitive models, AI-assisted design, immersive technologies, service design, conversational interfaces and domain-centric product innovation in areas such as FinTech, HealthTech and EdTech. Students gain hands-on experience through studios, industry sprints, cultural ecosystem projects and live briefs that mirror real constraints of scale, accessibility, regulation and technology.

The program strengthens the ability to architect product–service–AI ecosystems, craft value propositions, shape business models and plan go-to-market strategies. The final semester culminates in an industry-sponsored or self-led capstone or thesis that brings a product to market-ready clarity. Graduates emerge as future-ready designers capable of leading AI-first initiatives and driving innovation across a rapidly evolving global landscape.