Woxsen University recently had the honor of hosting Dr. David Reibstein from The Wharton School, University of Pennsylvania, USA. During his visit, the university organized a Marketing Strategy Conclave on "The Value of Marketing - The Role of Intangibles" and a workshop on "Responsible Research in Marketing & Strategy."
Dr. Reibstein’s insightful sessions provided the academic community with a deeper understanding of the evolving marketing landscape. The visit was an enriching experience, offering students a unique opportunity to learn from one of the foremost experts in marketing and strategy.
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