Artificial Intelligence and Machine Learning in Marketing

Artificial intelligence (AI), the face of today’s marketers has been created with an aim to make technology that could mimic human intelligence but what AI is doing is far more than required. It is indeed taking big data analytics much more than human ability can do from self-driving cars to the automated supply chain. AI has been doing everything for us. For marketers, AI and Machine Learning (ML) have been like superpowers to grow their audience and market themselves. They are using these techniques to reach their customers in every single way they could i.e., Business to Business (B2B) or Business to Customers (B2C).

Machine Learning had vastly changed the markets by focusing on different types of marketing through which the marketers have benefited with phenomenal results for all sizes and categories of business.

Some of the trends are discussed below as:

Social tuning in

Today’s customer wants to be known and understood well by the brands/ marketers. Today’s digital marketing is all about personalization. Social listening allows marketers to know their customers well. This gives the marketers the sense of knowledge about their customers without spending hours of time and manpower. Like I said, ‘AI is a Superpower’.

Contender examination

At this point an email showcasing is waste of time as its computerized era. AI and Machine Learning are instruments that are present in the Marketer’s control. We frequently see a lot of texts, calls, emails about brand promotion, and that is done by using AI. Every customer has an individual choice and personal preference for when, where and what they want to buy and this is crucial in today’s market.

Content creation

Writers take a lot of stress to write a little but whereas AI does that easily. For example, if you text your problem or experience some issue on the company website, AI instantly replies to the message and ensures customers’ satisfaction. This saves the marketing team time easily as well as enhanced experience for customers.

Mistakes

Mistakes can cost marketers. Mistakes are certain when human effort is involved. AI and Machine Learning are the best solutions for analyzing the market with zero mistakes. AI helps in detecting the mistakes/errors and they correct them and make sure that the data is perfect and accurate.

Promotion

Once upon a time, marketers used to pay for advertising their brands through pamphlets or billboards and very few people used to see that advertisements. But when AI and Machine learning came into the market, they ensured the needs of the people and which helps to know which type of social posts will help them to boost their brand. These are not just reducing the money but also making the marketing strategy efficient. Today’s marketers are using AI and Machine Learning and could collect better customer insights while tracing their customers regularly. The biggest challenge for today’s companies is now to focus on the personalization and customization for their customer’s requirements which is even the biggest quality people love in brands.

The greatest organizations of era are utilizing AI and Machine Learning for fulfilling customer’s requirements and some of the organizations utilizing are as follows:

• • Amazon utilizes AI and ML for its online store.

• • Netflix utilizes the predictive analysis tool for better content categorization.

• • Google, for website ranking.

• • Yelp, for image processing.

• • Pinterest utilizes them for its suggestion algorithm and content detection for a better client experience.

• • IBM AI (Watson) was extensively used in better recommendations for cancer treatment in many healthcare organizations in the USA and many other countries.

• • Salesforce utilizes its Einstein Machine Learning Technology for scoring and lead prediction purposes in digital marketing.

• • Virgin Mobile uses Amperlo AI-based Marketing platform for client satisfaction and optimization of customer interactions.

• • Walmart uses Machine Learning based software for anticipating customer needs and providing suitable solutions/ recommendations to them.

• • The eventual fate of marketing is AI and Machine Learning. The biggest corporates of all time are now using them, and MSME organizations have also started using these tools to expand their business and gain power in the domain of marketing.

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