Admissions Open

Drive innovation in businesses through power of Analytics. Equip yourself with robust skills to make practical & data-driven decisions.


IS IT RIGHT FOR ME?

If you are any of these and more…

  • You understand the value of Data in today’s business world.

  • You want to acquire the extremely in-demand Analytical skills to analyse market trends, formulate product strategies & track business performance.

  • You want to develop a strong data-driven approach for smart decision making.

  • You like using statistical tools & predictive analysis to deliver innovative customer centric strategies for sustainable business growth.


ELIGIBILITY

  • - Undergraduate from any discipline with minimum 50% aggregate, from a recognized university/ college/ Institute


Admission Process
The Admission process at Woxsen is quite structured and comprehensive since every student is evaluated basis their Composite Score, as mentioned below.

  • STEP 1: Submit your GMAT, GRE, NMAT, XAT, CAT, CMAT or WAT (Woxsen Aptitude Test) score

  • STEP 2: Schedule and complete your Psychometric Test

  • STEP 3: Tell us, who you are in the Personal Interview Round


Note:

International Applicants may check the eligibility at www.woxsen.edu.in/international-eligibility.asp

ABOUT WOXSEN'S MBA (Business Analytics)

What is Business Analytics and why is it considered so important in today’s world of business?

The answer lies in the huge data that is churned out by businesses across the globe and how they use it. Business Analytics brings together three important fields of management, business and computer science, to solve for complex business scenarios. Applied across functions, business analytics can aid in making data centric decisions & put the business on path to growth & transformation. The Right to Succeed significantly increases when we remove subjectivity & use data to infer market trends. Data trends if used well for drawing Insights can truly transform product development, innovation quotient, supply chain, customer engagement and Customer connect initiatives of an organisation.

Harnessing the potential of Business Analytics for the modern world requires a new set of professional skills. The new reality of the business world is driven by individuals with management and analytical skills, with expertise to apply it to organizational needs and strategies while navigating the ethical, psychological and societal implications.

The MBA Program in Business Analytics has been diligently designed to equip students with knowledge and skills in Business Science & Management, that dramatically enhances their ability to make informed decisions of high quality, by making most optimal use of emerging technology. The program provides Specialization in business sciences & business management. A corporate manager empowered with these decision making tools is able to take advantage of the massive amounts of data capturing the preferences and habits of millions of customers and make decisions which would radically improve effectiveness of managerial actions.

What can you expect to gain from this program?

  • Master powerful tools & application to analyse big data, uncover hidden insights and represent data visually.

  • Manage the best practices within your chosen area of specialization like Blockchain Application in Business, Human Intelligence Enterprise Analytics, Analytics for Financial Risk Management and Marketing Analytics for Decision Making.

  • Develop applicable business practices with the help of Statistical Modelling and Predictive Analytics.

  • Showcase intelligent behaviour while maintaining the required business and social standards.

  • Learn how to create and maintain high performance work teams.

  • Enhance your communication and problem-solving skills.



Specialisations

The formative semesters expose the learners to the fundamentals of business analytics, empowering them with statistical, research, analytical as well as relevant mathematical capabilities. At the same time, the program facilitates in-depth learning in the areas of Marketing, Finance, HR and Operations.

In the advance semesters, students are exposed to several more courses in Data & Business Analytics, tools & applications. Additionally students may choose an area of specialization in business functions. This combination creates a powerful blend of functional capabilities backed by competencies in data science that can be applied across the different areas of business.


    Specialization Categories

  • - Marketing

  • - Finance

  • - Human Resource (HR)

  • - Operations



Program Outline



Academic Area

Course Title

General Management

Marketing Management

General Analytics

Introduction to Python and Julia

Finance Management

Accounting Principles

General Management

Applied Economics for Business Decisions

General Analytics

Computer Application for Business

General Analytics

Optimisation Analyics

General Management

Business Research Methods

General Management

Business Statistics for Managers





Academic Area

Course Title

HR Management

Organizational Behaviour

HR Management

People and Organizations

Finance Management

Corporate Finance

Operations Management

Operations Management & Strategy

General Analytics

Introduction to Machine Learning

General Analytics

Business Analytics with R and MongoDB

General Analytics

Econometrics





Academic Area

Course Title

Marketing Analytics

Marketing Analytics for Decision Making

HR Analytics

HR Analytics for Managers

Finance Analytics

Analytics for Financial Risk Management

General Management

Artificial Intelligence and its applications

Certification

Advanced Business Analytics (IBM Watson)

Certification

Cloud Computing

General Management

Business Ethics





Academic Area

Course Title

Certification

Data Visualization

General Analytics

Neural Networks and Deep Learning

General Management

Entrepreneurship

Marketing Analytics

Digital Marketing & Web Analytics

Marketing Management

Services Marketing

Finance Analytics

Finance Analytics

Finance Management

Security Analysis and Portfolio Management

HR Management

Talent Acquisition

HR Analytics

Compensation Benefit Analytics

Operations Analytics

Supply Chain and Operations Analytics

Operations Management

Supply Chain Management





Academic Area

Course Title

General Analytics

Big Data and Data Mining

Certification

IT Infrastructure Library

Marketing Management

Brand Management and IMC

Marketing Analytics

Marketing Research and Analytics

Finance Management

Financial Derivates

Finance Management

Investment Banking

HR Analytics

People Analytics

HR Management

L&D and Performance Management

Operations Management

Project Management

Operations Analytics

Blockchain Application in Business





Academic Area

Course Title

Certification

Adv Business Analytics with SAS

Marketing Management

B2B Marketing

Marketing Management

Sales and distribution management

Finance Analytics

Financial Modelling and Analytics

Finance Analytics

Forecasting and Pricing Analytics

HR Management

Strategic HRM and Leadership

HR Analytics

Human Intelligence Enterprise Analyticss

Operations Management

Service Operations Management

Operations Analytics

Advanced Optimization Analytics

 

Internship/Project






Value Add Certifications



  • IBM Cognos

  • IBM Watson

  • Cloud Computing

  • Tableau

  • SAS

  • ITIL

  • AWS

  • PMS

International Student Exchange Program & Progressive Studies


Woxsen’s relentless efforts towards providing Global Exposure & Study Opportunity to its students has transpired into partnerships with World’s leading B-Schools/ Universities. Through the Exclusive Student Exchange Program and Progressive Studies, our meritorious students will get an opportunity to study abroad, broaden their knowledge and deepen their learning of the globalized business environment. The programs prepare students for an increasingly interconnected and globalized business world, allowing them to define their international perspective with knowledge and practices of businesses in India and countries across the world.


Students opting for progressive studies will complete 1st year of the program at Woxsen University and proceed to complete their 2nd year at either of the partner schools. Credits earned will be transferred to School of Business, Woxsen University. Students will earn 2 degrees, MBA (Business Analytics) from Woxsen University and the 2nd Degree as per the chosen global partner university.


Objectives
  • - To provide global exposure & international competencies to our students in Management studies

  • - To promote international mobility of our meritorious students

  • - To acquaint students with challenges & opportunities in the international business world

Know More about 34+ Global Partner B-Schools/ Universities: View