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Smartphone led data penetration has opened host of opportunities for even conventional businesses. Every business wants to leverage digital marketing tools to promote their business agnostic of their category & size. The Indian E-Commerce space has witnessed lot of excitement over the last decade giving birth to quite a few unicorns like Flipkart, Paytm, Swiggy, Oyo, Ola & others. With the growth of online payment gateway market & mobile wallet, the E-Commerce market is all set to hit USD 200 Billion mark by 2026.
BBA in E-Commerce & Digital Marketing will help you grasp the much-needed skills to create, manage & operate any online business. This program will equip you with the various digital marketing tools & principles used to deliver effective social media campaigns and enable an understanding the various levers available online to promote any business category. With inclusive of digital marketing as a specialization Woxsen is one of the most preferred BBA marketing colleges in Hyderabad.
Semester 01
+| Course |
|---|
| Principles of Management |
| Introduction to Business Communication |
| Microeconomics |
| Introduction to Business Mathematics |
| Marketing Fundamentals |
| Financial Accounting with Computer Applications |
| Introduction to Python Programming with Capstone Project |
| International Seminar |
Semester 02
+| COURSE |
|---|
| Climate Change & Environmental Management |
| Introduction to Academic Writing |
| Macroeconomics |
| Business Statistics |
| Marketing in Action |
| Cost Accounting |
| Operations Management |
| Social Internship Program |
| International Seminar |
| Applied Psychology |
Semester 03
+| COURSE |
|---|
| Business Law |
| Organizational Behaviour |
| Self-Reflection & Philosophy |
| IStatistical Techniques for Analytics |
| Supply Chain Management |
| Corporate Finance with computer application |
| Entrepreneurship & Innovation with Capstone Project |
| International Seminar |
Semester 04
+| COURSE |
|---|
| Human Resource Management |
| Business Ethics & Values |
| Business Research Methodology |
| Marketing Analytics |
| Corporate Internship Program |
| Bloomberg Certification |
| International Seminar |
| International Business |
| AI & Machine Learning in Business |
Semester 05
+| COURSE |
|---|
| Business Strategy |
| Dissertation (Planning, Literature Review and Proposal) |
| Elective 1 |
| Elective 2 |
| Elective 3 |
| Existential Dialogues |
| International Seminar |
Semester 06
+| COURSE |
|---|
| Global Economic Environment |
| Corporate Social Responsibility & Sustainability with Capstone Project |
| Dissertation (Dissertation Thesis Submission and Defence) |
| Elective 1 |
| Elective 2 |
| Elective 3 |
| International Seminar |
| Customer Relationship Management |
| Introduction to Digital Marketing |
| Website Development Strategies & eCommerce |
| Visual Analytics |
| Social Media Marketing |
| Creating Disruptive Online Businesses |
Application of fundamental concepts of business and knowledge of management theories and practices to solve business problems
Encourages and improves analytical and critical thinking skills for business decision-making and problem-solving
Use appropriate and supportive technologies to effectively communicate business plans and issues, management concepts, and decisions both in verbal and written format
Equip and demonstrate the use of appropriate techniques for dealing with complex business challenges
Discover various approaches to recognising and resolving business issues in a legal and ethical manner
Learn and prepare for a managerial or entrepreneurial role by acquiring sound management knowledge and industry required skillset
Understand various stakeholders and their interactions and learn about crafting an e-commerce webpage and its future development
Understand search engine algorithms and learn about keyword optimization, create user interface, and develop value-added content
Learn to manage website development, identify relevant content, and understand its requirements and functions
Understand basic concepts, tools and techniques of affiliate marketing and practical implementation of it
Learn about cross-country and cross-industry innovation, how to design and customise campaigns for cultural differences, and how to execute and refine strategies using simulators
Understand and manage marketing campaigns, learn to enhance social media engagement, analyse feedbacks, and develop effective strategies
Gain knowledge of the digital disruptions, main drivers, and use tools to speed-up and harness the power of digital disruption to a company’s advantage
Understand multi & omni channel retail, strategies, technology interfaces, and practical implementations of omni channel strategies
Exposure to components, integrated approach, and implementation of MarTech strategy in the organisations
In a very short period, Woxsen University has achieved the status of All India Top emerging BBA College by Outlook Ranking Survey 2021, making it stand among the best BBA colleges in Hyderabad. The professional degree program will empower students to shape their passion into a career by providing a solid foundation in management and administration and allowing them to choose an area of interest aligned with their career goals. Graduates of the BBA program can look forward to a variety of possibilities for their futures, including the below.
What are the specializations under BBA?
+To align with the 21st century skills that are disrupting the current job market, the need-of-the-hour specialisations offered at Woxsen make our graduates confident in industry relevance, competitiveness, and job-readiness.
General (Marketing, Finance, HR & Operations)
E - Commerce & Digital Marketing
Data Science & Artificial Intelligence
Entrepreneurship Development (Hons.)
Financial Services
What does Woxsen's applied learning cover?
+Woxsen's pedagogy believes in 40% of practical learning through Live Projects, Behavioural & AI Labs, Guest Lectures from Industry Experts, Workshops, International Conferences, and Internships.
What does Global Exposure in Woxsen's BBA Program include?
+Woxsen’s exclusive International Exchange Program for BBA with 60+ World’s Leading Universities is structured to promote international mobility of the students for gaining Global Learning Experience. The duration of these programs are 3-6 months depending on the university you choose to study in.
Does Woxsen provide placement assisstance?
+Woxsen's dedicated placement cell not only provides assistance for internship & final placement but also prepares students with Interview Skills, Resume Writing, Communication Skills & more. With 100% placement track-record, Woxsen is a name to reckon with amongst recruiters representing leading corporates.
What is the duration of BBA+MBA Program?
+The BBA+MBA Program is a five-year integrated residential program in which you will get your UG as well as PG Degree.
What's the fees structure and scholarship for BBA Program?
+The BBA Program offered at Woxsen University is a Residential Program. Therefore, the fee stucture includes Academic Fees + Accommodation & Food Charges. Download the BBA Fee Structure click here
Woxsen encourages meritorious students and awards merit scholarship of up to 50% for UG students. To calculate your scholarship, click here
How is the campus life of Woxsen?
+Woxsen University believes in the holistic development of its students as well as academic excellence. The diverse and vibrant student community participates in a variety of activities, including 12+ student clubs, events, competitions, and more. Woxsen's sports arena, called "The League," provides a plethora of International Standard facilities for those interested in sports, while the gym caters to fitness enthusiasts. The campus also has cafes and a multi-cuisine restaurant where students can socialise and unwind.
Here’s a sneak peak of what its to be at Woxsen, click here
What are the Accepted Entrance Tests at Woxsen for BBA?
+To apply for BBA Program, one must appear for Woxsen Aptitude Test (WAT) or submit CUET score followed by Psychometric Test and Personal Interview. The WAT is an online 1 hour test of 100 marks covering Quantitative Aptitude, English, Reasoning, Reading Comprehension, and General Knowledge. In WAT, no negative marking is incorporated.
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