Academic and Professional Qualification
  • Ph.D. Pacific University, Udaipur
  • PGDM: Indian Institute of Management, Bangalore
  • BE: National Institute of Technology, Surat
Workshop based Professional Programs
  • Case Method of Teaching, Harvard Business School, USA
  • Research Quality, Research Productivity and Inductive Methodology, Cornell University, USA
  • Capstone Business Simulation Program, Capsim Management Simulations, USA
Honors and Awards
  • University Gold Medalist, NIT Surat, India
Professional Background
Academics/ Academics Administration
  • Professor, School of Business Management, NMIMS (deemed-to-be) University, Mumbai Campus.. (2012 - 2018).
  • Consulting Faculty, S.P.Jain Institute of Management Research, Mumbai, (2009 - 2012).
  • Program Chair, Executive Education Programs, School of Business Management, NMIMS (deemed-to-be) University, Mumbai Campus (2012-2018)
  • Professor and Director, Bhavan’s Rajendra Prasad Institute of Communication and Management, Mumbai. ( 2009 - 2012).
  • Professor and Director, Icfai Business School/ Le Magnus University (ICFAI Group of Institutions), Hyderabad, (2002 - 2009).
Industry
  • Director, Network Digital Technologies Ltd. Mumbai (1996 - 2002).
  • General Manager, Operations, Indian Express Group, Mumbai (1988 - 1996).
  • Divisional Manager Project Engineering, Bharat Bijlee Limited, Mumbai (1982–1988)
  • Engineer, Asea Brown Boveri Limited, Vadodara (1978-1980)
Research Interest
  • Brand Management, Sales Management, Services Management.
Recent Publications
  • Bhadra, A, Rego, S (2018) Relationship between Brand Value, Brand Strength and Customer Loyalty- A study of Consumer Products. NMIMS Management Review, January 2018
  • Bhadra, A, Kachwala, T. Bali, A., Dasgupta, C. (2018). Measuring Customer Satisfaction & Service Quality in Tourism Industry. Smart Journal of Business Management Studies
  • Bhadra, A., Kachwala, T. (2018). The Effect of Brand Value on Brand Loyalty: A Study of Consumer Products. Smart Journal of Business Management Studies
  • Bhadra, A. (2016). Relationship between Brand Personality and Brand Loyalty: A Study of Consumer Products. Smart Journal of Business Management Studies.
  • Bhadra, A. (2015) Relative Strength of Factors Influencing Customer Loyalty in the Automobile Service Industry: A Study. Smart Journal of Business Management Studies.
  • Bhadra, A. Sivaramakrishnan, S. (2015) Creating New Value at the Bottom of the Pyramid, SS International Journal of Business and Management Research.
  • Bhadra, A. Sivaramakrishnan, S. (2015). Do strong brands need sales promotions? An experimental study, SMART Journal of Business Management Studies.
  • Bhadra, A. (2015) A Study of Approaches to make Sales Compensation a Powerful Tool for driving sales performance, Asia Pacific Journal of Management & Entrepreneurship Research.
  • Bhadra, A, Kachwala, T. (April 2014), Research paper on “Challenges in Productivity Measurements & improvements in service organization” published in Excel International Journal of Multidisciplinary Management Studies, Bhadra, A, Kachwala, T. (March 2014), Research paper on "Impact of CSR on Business" published in Excel International Journal of Multidisciplinary Management Studies.
  • Bhadra, A, Kachwala, T. (March 2014), Research paper on "JIT – An Agenda for Action" published in SS International Journal of Economics and Management.
  • Bhadra, A. (2014). Creating Customer Value by Adding a Service Dimension to the Customer Acquisition Process, Asia Pacific Journal of Management & Entrepreneurship Research.
  • Bhadra, A. Sivaramakrishnan, S.(2013), Rules of the Rural Market, SS International Journal of Economics and Management.
  • Bhadra, A. (2013). Concurrent Diverse Positioning - A Strategy for Targeting Consumer India, Asia Pacific Journal of Management & Entrepreneurship Research.
  • Bhadra, A. (2013). Innovative Approaches to Non Price Sales Promotion, Asia Pacific Journal of Management & Entrepreneurship Research.
Management Development Programs and Consulting Assignments
  • Lafarge Holcim Limited
  • Ambuja Cements Limited
  • Novartis Limited
  • Associated Capsules Limited
  • Asian Paints Limited
  • Borosil Glass Works Limited
  • Bajaj Corporation Limited
  • Western Railway
  • APMC, Government of Maharashtra
  • USV Private Limited


Dr. Amit Bhadra


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